This is what I tell retailers when I get the opportunity to ( and I make that opportunity happen!) if they don’t take Apple Pay. It costs 0.15 percent for you to take it. What is it going to cost you when you lose me for not taking it?Credit Card typically 2% merchant fee - and Apple takes 0.15% of that. The rest goes to the bank and the payment network. Retailers specifically don't like ApplePay as they don't get to see the card number with ApplePay - so they cannot build a history of purchases and track you (as you move to another store) - and cannot collect a complete history over time: that C-19 test you keep buying ...
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How Apple Pay works under the hood?
What happens behind the scenes when you add your credit card to Apple Pay, and when you pay using Apple Pay through your iPhone…codeburst.io
I believe that finally even the dense ones are starting to get the message.