We've had phones in our pockets broadcasting signals for between 10-15 years. That's still quite a long time. Cancer rates in that period have remained consistent.Yes, but remember that we started to use our phones all day a few years ago. So it's to early to discard some bad effects of the radiation.
Remember what they said about smoking? So, if other brands could lower the SAR, Apple should do it too.
The other thing worth mentioning: the massive rat study which tied radio waves to Cancer created a cancer specific to rats that humans don't normally develop (something like 3 or four cases ever).