Yes they have a niche - creative professionals, why isn't that enough? Why do they need explosive growth? Why do they need to try to capture soccer moms?
Isn't that obvious?
(1) Software prices have gone down significantly (thanks to the app stores), meaning less and less people are willing to pay a lot of money for it. You can see that very clearly with Adobe's pricing: Lightroom ($150) costs much less than a standalone license of Photoshop did (
~$700). The subscription prices make that even cheaper, you pay $10/month, meaning you pay less for a one-year subscription of Photoshop
and Lightroom than you pay for a single license of Lightroom
alone. Adobe cannot completely buck market trends, and even professional software no longer costs $$$$ but just $$$. Do you think that has no consequence on Adobe's business?
(2) Adobe is strong in markets that are in decline (e. g. everything to do with print, instead of 15+ % margins the publishers used to have in the golden age, they now have trouble keeping the lights on) while on the other hand they have trouble to enter new markets (have a look at how popular Adobe's software is for creation of html5 content).
Lastly, keep in mind that even a sizable share in this sub forum are
not part of the demographic you describe, because we are not creative
professionals but rather people who use professional-level software.
You may consider it a good analogy but you brought up Adobe and how it's guilty of a form of stagnation, then you moved on to Office saying that MS is doing this and not doing that.
This thread isn't about Office, and not matter how much you try to justify the use if MS as an example it doesn't fit.
Can you explain to me why it doesn't fit? I brought up several specific points where I think the two companies are analogous:
- dominance in established market segments, but less success entering new market segments
- certain core markets somewhat in decline
- adoption of a subscription model
- new product lines had trouble to emerge because they weren't allowed to cannibalize existing products
- products are cross-platform
I think I've mentioned more, but these are just a few from the top of my head.
So what is Adobe atrophying?
I didn't mean to say atrophying, for Lightroom at least my choice of words isn't apt. (But it does fit other Adobe products such as anything Acrobat- and Flash-related.)
I'm using your own words, you brought up the subject that they're guilty of stagnating product.
How is Lightroom stagnating?
Here are a few Lightroom features which took a long time to arrive:
- GPU acceleration took until v6 (which still isn't out), something Aperture has had since v1 (because it is based on Core Image) -- that's almost 10 years after Aperture
- Books were added in v4 (for me books are an essential feature)
- Tethered shooting came at least two years after Aperture (not sure whether Apple added this feature with v1.5 or v2.0)
- Multimonitor support took until v2, but if I remember correctly, when I tried multimonitor support it was rudimentary in v2 (I'm not sure anymore whether it was v2 or v2 beta, though).
Here are a few features I am still waiting for:
- better file management (e. g. managed files as an option and more flexible backups)
- cloud integration baked into file organization rather than tacked on (which is also related to better file management)
- an interface overhaul (and I don't see that one coming): development of Lightroom started in 2002
Areas where Lightroom has had strong development:
- anything image editing related, Adobe could take code from Photoshop