Twenty-five years ago, I was a marketing director at a semiconductor company, and we worked tirelessly on white papers to describe future software and use cases to justify faster processors.
It’s a game. There are always scientists and engineers who come up with reasons for using the fastest possible computing hardware, but for consumers of packaged software, it’s a game.
We have been using Microsoft Office to write letters, emails, create spreadsheets and presentations for 30 years now. It’s always worked fine all this time. And twenty-five years ago, we ran focus groups asking people what additional features they wanted in their Office software, and over 95% of feature requests were for features the software already had.
Yes, Internet speeds have soared and we’ve had considerable improvements, but this obsession over “needing” the fastest and the most memory is nonsense that marketing people invent. As in, Management literally sits around with Engineering figuring out, “How do we create software that needs more processing power to use?” And people still fall for it, even though systems are so fast, the marketing people can’t even figure out how to describe the speed of new processors anymore.
Soon, MS Office will feature, “Tell Word what letter to write for you,” and then, “Tell Word which letter to read for you and write the reply for you.” Then it will be, “Tell HR who’s actually doing any work, fire everybody else, and keep their computers.”