But this is the point, if one does need/want a maxed out machine, Apple's increasingly locked down approach is forcing people into a situation where the specs have to be bumped initially; aftermarket is often simply not possible anymore. It's annoying. Especially in desktop machines.
This was the point I was raising, I'm glad you understood. I feel that only a few people would buy a maxxed out Mini, but the point is that I would if the price wasn't so high. I have paid the Apple premium before and would again - I love OS X and I have invested in a lot of Mac only software so I wish to continue using Macs. However, with it costing close to £1000 extra to get the Mac I'd like I may as well buy the software again for Windows and I'd still save money.
Previously I've bought a mid-range Mac and upgraded the ram myself . As mentioned by others this is no longer possible by the user nor at a later date in-store, it has to be done at purchase so to spec a Mac for my future use over the next 4-5 years I would want to max the ram at purchase. The disk drive can still be updated by the user, but from the tutorials I've read it is much easier and quicker to put the parts into a NUC than it is to swap Mac Mini drives. Installing Windows (10) is now (at last!) a very simple operation. If a person has the skills to swap a Mac Mini drive, they can build a NUC.
It is possible to buy a pre-configured NUC from resellers and this pushes the price up, but it is normally a premium of £100-£150 - not the extra £930 required for a maxxed out Mac Mini.
I'm not sure where Apple is taking us with its computers. It is currently very slow at refreshing the various lines, along with questionable design decisions - one USB port on the Macbook; SD card at the rear of the Mac Mini and iMac - seriously???, bespoke graphics cards for the Mac Pro, no Retina Macbook Air. Soldered on ram I can accept (in laptops) for space saving and efficiency reasons but for goodness sake make the upgrade price sensible. Soldered ram in desktops is not required. I also think we will enter a world where we no longer expect multiple devices for a discrete job (phone, tablet, laptop, desktop), the boundaries are and will continue to merge. However, my feeling is that Apple's current strategy is to keep the boundaries very clear.
I guess Apple has hit the conundrum described in
The Innovator's Dilemma (a great read btw).Computers no longer provide the growth it requires. iPhone profit will one day plateau, along with a competitor taking the wind from their sails (or sales

), hence the search for their next big thing and Apple dipping its toe into the wearables market and is rumoured to be developing a car - a market that is currently ripe for disruption (in my opinion).