We are all human and most of us like to follow the majority. 27% sales disappear in just a year, 34% quarterly, much less people buy Mac now, then would you stop buying new Mac in future and why?
Last edited:
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Mac Sales has down 27% annually, does it affect your Mac passion?
- Thread starter drugdoubles
- Start date
- Sort by reaction score
I wish people actually understood the world before commenting on the internet.
2020 was a pandemic year in which many people bought machines to work from home.
2021-2022 was a major upgrade cycle with the introduction of Apple Silicon based MacBook Pros and Mac Studios.
The majority of those people did not need to upgrade in 2023.
That's what happened. The rest is simply a cyclical downturn in the hardware business across the whole industry. People spent like cavalier idiots for a decade because of low interest rates. Now we have more realistic interest rates and people will spend more reasonably.
2020 was a pandemic year in which many people bought machines to work from home.
2021-2022 was a major upgrade cycle with the introduction of Apple Silicon based MacBook Pros and Mac Studios.
The majority of those people did not need to upgrade in 2023.
That's what happened. The rest is simply a cyclical downturn in the hardware business across the whole industry. People spent like cavalier idiots for a decade because of low interest rates. Now we have more realistic interest rates and people will spend more reasonably.
i believe i read that its 34% compared to the same quarter last year right? last year at this time there was no new mac release also so its not exactly apples to apples, the m2 line was released later. But yeah also unrealistic to constantly expect growth
I'm trying to wrap my brain around why anyone would care about sales figures when making purchasing decisions. 🤔
Yes I just update the post. Well annually is still down 27% which is a big number.
Well most of the people who are willing to spend money use iPhones, that may be the biggest single reason why a lot of people use iPhone.
You know, I was really with you here, until...
...I realized you were describing yourself. Darn. What a shame.
If I followed the majority, I'd be using a Windows PC
huh? news to me lol
If anything, I hope that lower sales result in improvements to the products (i.e. trying to reclaim market share).
HobeSoundDarryl
macrumors G5
Apparently, OP thinks it's some kind of popularity contest. So...
...put that to bed long, long ago.
And I think #12 is ideal here. Humble pie sometimes re-focuses efforts of delighting CUSTOMERS again. Fingers are crossed.
This always infinite growth expectation is so annoying. Can they just say "Oh we are doing a good job so let's continue making great products"
Because macs now are even more reliable..no more butterfly keyboard, or hot intel inside
A lot of people bought the M1 models because they had either failing butterfly models or had held out with older Intel models until the AS Macs dropped.
They aren't looking to upgrade yearly.
They aren't looking to upgrade yearly.
HobeSoundDarryl
macrumors G5
Nope, that's not how the stock market works. And Apple has trapped themselves into that game in the worst possible way. They can't "good enough" any quarter. They are married to "Another record quarter of profit"... so it's not just do a good job... not deliver some good numbers, they have to set records EVERY time. Else the stock market will punish them dearly. It's very hard for ANY company to always set records. That is not sustainable. No high flyer has ever been able to keep doing that forever.
An earlier incarnation also cared about the price of the stock... but it was focused on building dazzlingly great products too. In other words, there was a good split between delivering customer value and delivering shareholder ROI. Now it feels like it's 1 for customer and 19 for shareholders.
That ever-growing pressure for records drives most of the decisions that seem to make no sense to Apple consumers. And it can only keep getting worse as long as Apple keeps chasing that "another record quarter" unless customers as a group decide there is insufficient value to keep paying higher and higher prices. Customers have the power to snap Apple out of it so they can re-focus on a better balance. How? Stop buying. If enough stop buying, Apple will definitely notice. They can't deliver "another record" without customers readily buying what is for sale.
As bad as a sales downturn can seem for a company, it is often the only thing that wakes them up, and brings fresh focus on delivering improved products- and pricing- that can motivate frustrated customers to open their wallets.
Incidentally, this is the same- and ONLY- solution to inflation surges. If people stop paying ever-rising prices, prices will stop rising. If people show they value their money more than overly-priced stuff, prices will start DEflating in search of a level where customers will choose to part with their money again. DEflation is a real thing too. We just haven't seen it in a long time because consumers opt to just pay up... any higher priced asked by sellers... as if we don't actually value our money at all and $200 or $2000 is no different than $150 or $1500.
Agreed. But the shareholders don’t care, they expect more.
I know when AS was released, everyone went nuts and sales were way up! Things seem to have settled down for now. I saw this video earlier and it makes me wonder what rabbit Apple will pull out of its hat for 2024.
you know earlier this week, I LOVED my mac. but then earnings reports came out and now i just threw my mac in the trash.
Mac sales are better this year than they ever were with Intel Macs. Learn how to read the data and don’t fall for silly sensationalism.
Wife bought an Asus laptop 18 months ago. It has a 13” OLED display, lighter than a MacBook Air, 16/512GB, and cost 2/3 of a base MacBook. Battery life is decent too. For her needs it is enough. To be true, Macs are too expensive compared to what others offer. Years back higher prices of Macs could be justified because of reliability and longer life expectancy. But now… I think Tim believes that whatever the price they may put on products, people will just open their Wallets.
Mac... passion? It's a computer, not a marriage. Jeez. Who cares what sales do? Either the tool does what you need it to or it does not. Honestly, people.
what does one have to do with the other? computers are tools to get a job done, chose what does it best for your needs