Online shopping, streaming, iMovie, Microsoft word, PowerPoint, excel, Zoom. Nothing really professional
Don't get hung up on marketing / naming. There's plenty of professionals who don't need heavy compute capabilities and there's plenty of consumers who do.
On Intel I'd say 8GB would be fine for the listed items, though if you're rendering more than short videos with iMovie you may wish to go to 16GB.
Look at your current typical storage usage -- I'd say anything you access more often than once a week / anything you access when not at your desk should be stored internally. Add 25% headroom. See if you're still under 256GB - if not, go to the 512GB model.
The most expensive storage choice is the one that's not enough and forces you into prematurely buying a different system.