The Cube was a truly awesome Mac. A totally silent desktop computer is a thing of wonder. Yet it bombed. You couldn't expand it in any meaningful way, and if you set a book on top of it, it burned up.
It turns out that the market for unexpandable desktop computers which burn up if you set something on top of them is too small. So The Cube is no more.
But afte a LONG hiatus of useable, justifiable, sustainable products, APPLE IS BACK and it's back with with a vengance: Macbook Air!
Design Point 1: Thinness
Thinness is good with a your supermodels, your credit cards (credit blocks never caught on), your mints in Monty Python's *The Meaning of Life*. Thinness is good for laptops, too. TO A POINT. The real question is not "2D or 3D?" The real question is "How THICK can this be before I won't buy it?". For me, the answer to that question is "about 1.5 in/3.3 cm". That's the question Apple COMPLETELY MISSED. They made a wreck of a computer, but it's really, really thin.
Design: Point 2: Width and Height
Calling this an "ultraportable" is a joke. It has a 13.3" screen which is hardly "ultraportable". They have large, noticeable gaps between the keys which makes the keyboard bigger than any "ultraportable". It's 9in x 13in with a HUGE screen bezel and *significant* border on both sides of the keyboard. Despite being stupidly thin, it's not stupidly portable. So they blew it, plain and simple. You can't buy this if you need a small computer.
Design Point 3: Portless for Her Pleasure
Anyone, and I mean ANYONE who buys a computer with NO ETHERNET JACK for EIGHTEEN HUNDRED DOLLARS in 2008 is a total and complete tool. The first time you have to do ANYTHING with a CD or DVD through your USB port, you are going to cry a river of regretful tears. It will literally take 7 hours to put 80GB of data through a USB 2.0 port. Don't believe me? Try it. That means putting a 760MB CD onto your Macbook Air will take... wait for it... wait for it... 4 minutes!! HA HA HA!
Design Point 4: Assault on Battery
For a mere work-week of your life, and 7 percent of the cost of the computer, Apple will replace your battery. Don't try this at home, kids. You'll void your warrantee and you can't find the battery anywhere else, either.
Design Point 5: Size Matters
The HD is 80 GB, which is a good size for an iPod. It's NOT A GOOD SIZE for a computer in 2008! It's a joke. So you want to add more storage? Great, you'll be doing it through.. wait for it... wait for... USB! HA HA HA (see above)!! The SSD is awesome and sexy and it adds a mere FOURTEEN HUNDRED DOLLARS to the price. You can get a 32 GB flash drive for about $400, so you do the math. Hint: It's overpriced by SIX HUNDRED DOLLARS.
Design Point 6: Battering RAM
They soldered the RAM to the motherboard and there are no expansion slots. This is 2008 not 1988. To take a bigger step backward, they'd have to re-release the Mac Portable.
Design Point 7: The Short Bus
The processor is hugely underwhelming, probably for heat reasons. It's not easy being thin! If Macbook Air is a thin supermodel, the custom CPU is the slimming, heat-free methamphetamine.
Design Point 8: The Name's the Thing
Worst ever. The company is called "Apple", did they forget that?
Design Point 9: Black and Silver is Good
For the Oakland Raiders. It's not good for a Dell, an HP, or a MAC. So industrial and bland and ovelookable, it could have easily been designed by a Microsoft employee. When I heard that Johnathan Ives signed off on this, I realized that all good things must come to an end.
Conclusions (1-9)
TOO THIN. TOO WIDE. TOO ISOLATED. TOO LOCKED. TOO SMALL. TOO FORGETFUL. TOO STUPID. TOO MISNAMED. TOO UGLY.
This is the first MAJOR misstep for Apple in many years - and after so many shoddy business practices, I am truly enjoying seeing them jump the shark. I had a Mac 128K (!) and they've made a lot of great computers since then. This might be the worst.