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geoelectric

macrumors 6502
May 19, 2008
376
66
I think it’s artificially priced and tiered this way to drive upsales and maybe limit distribution *this year* while they get a read on how well it works in field. If they get drowned in AppleCare claims for it, it might not stick around long.

But I think if more people got a chance to actually use a nano iPad to experience the difference in everyday feel and utility, I don’t think there’d be quite as much “ew it’s matte” or as much “only pros benefit.”

It’s certainly a matter of preference, but I find it much much nicer for everyday usage than the glossy version. The tactile difference is significant, and there are a lot more places (and angles) at which the screen is usable. I didn’t realize how many reflections I was having to avoid or ignore until they were gone.

I also find there are very few compromises over glossy—anywhere you’d have significant lift, you’d have significant reflections otherwise. It does add a slight amount of grain to light colors if you look very closely, but I haven’t found it bothersome and I’m usually picky. It’s not much different than how the glossy screen looks through fingerprints, and since it’s uniform it’s actually less noticeable.

My hope is nano eventually will be an option on the cheaper ones because I think a lot of people would feel the same. It could be a very popular option, especially on smaller models you might use in random places with uncontrolled lighting.

I’d expect maybe a $200 or so premium rather than $100 if it’s not on an already godawful expensive tier, though. But at that price I’d recommend someone try it and exchange if need be before dismissing the idea.
 
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ThailandToo

macrumors 6502a
Apr 18, 2022
692
1,357
If they wanted more people to pay to get the nano-texture option, don’t you think either of the following would generate more revenue:

1) Offer the option on the 256 / 512 models (you lose out on minimal revenue from folks upgrading solely for the nano-texture display but earn revenue from folks wanting to try it out on the lower tier models
2) Market it more, and specifically towards average consumers so they are aware of what it is and see the benefits outside of professional workflows (in the launch event they aimed the nano-texture option specifically at creative workflows)

I think either of the above approach is a better approach from a finance perspective, limiting the option to higher tier builds actually limits revenue comparatively.
I don’t really understand your argument or how it relates to what I stated???
 

Aka757

macrumors 6502
Sep 22, 2016
302
443
Houston
I don’t really understand your argument or how it relates to what I stated???
You said the choice to make nano texture option only available to the 1TB+ models was greed and forcing people to upgrade just to get the option, whereas I was explaining how even if that was Apple’s intention was to maximize the revenue generated through the nano texture option, there are other approaches that likely would do a better job. Basically my point is that I don’t believe this decision is purely revenue / profit-driven.
 
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HouseLannister

macrumors 6502a
Jun 8, 2021
708
1,131
Steve Jobs always wanted a simple product line. Remember the four-product matrix? But we are so far away from that now with tons of skus. They aren't build to order like a gaming PC. They are already assembled and in a warehouse. Add one option to a product and you need a sku for every storage tier, every RAM config, every color, etc. Most of them can't be purchased in a Best Buy or from Amazon, because stocking all of them would be a nightmare. Want an iMac with 16 GB RAM? You can't even walk into an Apple store and walk out with one. It has to be ordered online. I think nano texture is the same thing. Adding nano to every storage option, every color, every size, both wifi and cellular... it's a big ask. What if they don't sell? Tim Cook doesn't want to be stuck with inventory sold at clearance at Walmart (cough... M1 Air). This generation is testing the waters a bit. If it is super successful and doesn't have a lot of manufacturing issues or RMAs, then it might go more mainstream. But I don't think it will. We didn't get a Product RED phone or even a new spring color this year. Tim is very good at this supply chain stuff and seems to be scaling back what they think won't sell in big numbers.

Screenshot 2024-06-27 092511.jpg
 

Boing123

Suspended
Mar 30, 2024
67
64
My question is very simple: given what you understand about Apple, do you think a nano textured glass for the iPad Pro would ever be available for units that are less than 1TB? Why or why not?

I currently don't need an iPad upgrade, but having seen the nano textured glass, I can imagine having it when I do upgrade. At the same time, I don't really need 1TB; it's way too much. Max I would need it 512GB and 256GB is even sufficient!
Before everyone goes crying 'greed', 'evil'!!!

It is likely a simple question of 'yield' I suspect: before release there were hints at production challenges with this generation of iPads.

Seeing that the construction otherwise did not change, I could suspect that it might be challenging to produce this type of glass and install it defect free on top of the more complex dual layer display and the high core M4's. Therefore, if your yield is low, you apply this only on those devices where you have sufficiently high margins...
 

Apple_Robert

Contributor
Sep 21, 2012
35,645
52,422
In a van down by the river
Before everyone goes crying 'greed', 'evil'!!!

It is likely a simple question of 'yield' I suspect: before release there were hints at production challenges with this generation of iPads.

Seeing that the construction otherwise did not change, I could suspect that it might be challenging to produce this type of glass and install it defect free on top of the more complex dual layer display and the high core M4's. Therefore, if your yield is low, you apply this only on those devices where you have sufficiently high margins...
This is the likely reason why the nano is reserved to the higher tier.
 
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msackey

macrumors 68030
Original poster
Oct 8, 2020
2,863
3,297
Steve Jobs always wanted a simple product line. Remember the four-product matrix? But we are so far away from that now with tons of skus. [...]

View attachment 2392588

I do remember that matrix very well. I thought it was brilliant and looking at how many levels of iPad there are I find it mind boggling: iPad, iPad Air, iPad Mini, iPad Pro. At least one can be dropped, such as the iPad or iPad Air. It's too complicated.

I don't know that Jobs was referring to SKUs though because I would say that between iPad Pro w/ nano, iPad Pro w/ gloss, and the various storage options for iPad Pro, the customer essentially will think about that as occupying just ONE sector of the matrix. Sure, they may have many SKUs, but that's for inventory purposes. For the consumer, it's largely just ONE device type with various possible storage, memory, and various options.
 

msackey

macrumors 68030
Original poster
Oct 8, 2020
2,863
3,297
It is likely a simple question of 'yield' I suspect: before release there were hints at production challenges with this generation of iPads.

Ah, if that is the case, that makes a lot of sense. For an item that has issues with high yield (therefore many manufacturing failures before you get one useable specimen) I can see why they would want that to go towards the more expensive level/trim line. The more expensive levels are more profitable and therefore the margin for play is wider.

(I was going to say "margin for cost play", but it would sound like "cosplay". LOL)
 

darngooddesign

macrumors P6
Jul 4, 2007
18,362
10,114
Atlanta, GA
LOL. That is a hilarious image you gave me there :) I can't imagine how difficult it is to get rid of all that wax in between the grooves!!

My main reason to get the nano texture is for ease of reading AND a somewhat better pencil feel. I'd be happy to pay say $100 for the upgrade, but to pay so much more than that...hmm....
Matte screen protectors are much less expensive than that.
 

ThailandToo

macrumors 6502a
Apr 18, 2022
692
1,357
You said the choice to make nano texture option only available to the 1TB+ models was greed and forcing people to upgrade just to get the option, whereas I was explaining how even if that was Apple’s intention was to maximize the revenue generated through the nano texture option, there are other approaches that likely would do a better job. Basically my point is that I don’t believe this decision is purely revenue / profit-driven.
Why else would AAPL force all the upgrades to get nanotexture?
 

Aka757

macrumors 6502
Sep 22, 2016
302
443
Houston
Why else would AAPL force all the upgrades to get nanotexture?
Well, my thought is either yield issues as others have said, or that they are truly targeting creative professionals with the nano-texture option, and don’t want regular consumers to misunderstand what it is and how it impacts the user experience and end up unhappy because it’s not what they expected. They were clearly targeting creative professionals when they first announced it at their May 7th event, so that’s my guess.
 

ThailandToo

macrumors 6502a
Apr 18, 2022
692
1,357
Well, my thought is either yield issues as others have said, or that they are truly targeting creative professionals with the nano-texture option, and don’t want regular consumers to misunderstand what it is and how it impacts the user experience and end up unhappy because it’s not what they expected. They were clearly targeting creative professionals when they first announced it at their May 7th event, so that’s my guess.
Sure. Believe what you want. Tim’s AAPL is about shareholder maximization for Tim’s benefit.
 

Aka757

macrumors 6502
Sep 22, 2016
302
443
Houston
Sure. Believe what you want. Tim’s AAPL is about shareholder maximization for Tim’s benefit.
If you really think a $100 per unit upgrade is going to provide a significant amount of value to shareholders then just become one yourself lol
 

ThailandToo

macrumors 6502a
Apr 18, 2022
692
1,357
If you really think a $100 per unit upgrade is going to provide a significant amount of value to shareholders then just become one yourself lol
It’s not $100. It’s $600 to be able to pay the $100 whether you need it or want it or not.
 

teohyc

macrumors 6502a
May 24, 2007
550
474
Just some fun info for the interested...

There has been many tablets with matte glass before it's marketed as the nano texture by Apple.

Wacom MobileStudio Pro
Xppen Magic Drawing Pad
Huion Kamvas Studio 16
LincStudio S1
Huawei MatePad 11.5 PaperMatte 2023
Huawei MatePad 11.5S PaperMatte 2024
Lenovo Tab P12
 
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the future

macrumors 68040
Jul 17, 2002
3,642
5,933
There has been many tablets with matte glass before it's marketed as the nano texture by Apple.

You make it sound like Apple just invented a new name for something already common. And you are very wrong.
 

msackey

macrumors 68030
Original poster
Oct 8, 2020
2,863
3,297
Just some fun info for the interested...

There has been many tablets with matte glass before it's marketed as the nano texture by Apple.

Wacom MobileStudio Pro
Xppen Magic Drawing Pad
Huion Kamvas Studio 16
LincStudio S1
Huawei MatePad 11.5 PaperMatte 2023
Huawei MatePad 11.5S PaperMatte 2024
Lenovo Tab P12
I didn’t check these to see if they’re comparable, but nano texture reminds me of ye olden days of plastic matte lcd screens. When glossy came out, I think that was seen as premium. Lol
 

darngooddesign

macrumors P6
Jul 4, 2007
18,362
10,114
Atlanta, GA
Just some fun info for the interested...

There has been many tablets with matte glass before it's marketed as the nano texture by Apple.

Wacom MobileStudio Pro
Xppen Magic Drawing Pad
Huion Kamvas Studio 16
LincStudio S1
Huawei MatePad 11.5 PaperMatte 2023
Huawei MatePad 11.5S PaperMatte 2024
Lenovo Tab P12
Fun Fact - The nano-glass surface is very different from a regular matte screen.
 
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darngooddesign

macrumors P6
Jul 4, 2007
18,362
10,114
Atlanta, GA
I didn’t check these to see if they’re comparable, but nano texture reminds me of ye olden days of plastic matte lcd screens. When glossy came out, I think that was seen as premium. Lol
What's interesting is that after the PowerBook displays went glossy Apple offered a matte screen upgrade option on the 17" one. It appealed to people for the same reason the iPad's matte screen does.
 

msackey

macrumors 68030
Original poster
Oct 8, 2020
2,863
3,297
Fun Fact - The nano-glass surface is very different from a regular matte screen.
That's good to know. I've never put stylus to matte screen before (since we didn't do that to matte LCD screens way back when). I'll say though that putting Apple Pencil to nano texture screen is a much nicer experience than putting it to the glossy iPad screen.
 

msackey

macrumors 68030
Original poster
Oct 8, 2020
2,863
3,297
What's interesting is that after the PowerBook displays went glossy Apple offered a matte screen upgrade option on the 17" one. It appealed to people for the same reason the iPad's matte screen does.
Oh interesting! I must have forgotten that as an optional upgrade. It's been so many years ago (more like decades).
 
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