What's more comfortable when sitting, looking straight at an angled screen or leaning forward and looking directly down at a screen? Of
course it occurred to me to lay the iPad down flat on the table and look down. It's stupid though. I read books at a breakfast table that way, but if I had a stand that would prop the book up and hold the pages open for me it would be way better! A laptop screen supports itself and the trackpad is easy to use one-handed for scrolling or clicking links.
Watch the iPad commercial again. Any scene in which it is being used at a table, you guessed it, the model is propping up the iPad with their hand:
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When you have to use your imagination to dream up uses for the iPad, it's a sign that you haven't actually evaluated how you use the devices you already have and where they come up short.
Instead of asking yourself:
- How often do I browse the web in the 8 minutes I am sitting on the toilet?
- How often do I use a laptop at the breakfast table (or would like to but my current devices are just not convenient enough)?
- How often do I cook using digital recipes?
You are thinking:
- This would be great to use on a toilet!
- I could lay this down flat and use it while at the breakfast table!
- I can put my recipes on it and use it in the kitchen!
So much for when Ives says, "I don't have to change myself to fit the product; it fits me."