Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
If that's the case, then why does Apple not collect 15% or 30% from McDonald's, Walmart, Starbucks, Amazon, Target, Uber, etc. for every transaction made through their respective apps?



Again, per https://developer.apple.com/programs, the $99/yr that Netflix and every other develop pays Apple covers those costs.

In case you didn't read it the first time:

Join the Apple Developer Program to reach customers around the world on the App Store for iPhone, iPad, Mac, Apple Watch, and Apple TV. Membership includes all the tools, resources, and support you need to develop and distribute apps, including access to beta software, app services, testing tools, app analytics, and more.



I asked you before and you didn't give an answer, so I'll ask again, what other costs are there that the $99/yr developer fee doesn't cover?

Better yet, let me put the question this way: What costs is Apple incurring from the Netflix app, but that Apple is not incurring from apps by McDonald's, Walmart, Starbucks, Amazon, Target, or Uber, to the point where Apple needs to take a 15% cut of Netflix's app revenue, but not from the others I mentioned?

Bingo.
 
  • Like
Reactions: Victor Mortimer
That doesn't include payment processing, hosting of the application on Apple's Server, bandwidth for downloads, aftersales support. That all costs money to Apple, and so they need get that money off of the sales from paid apps.


Because you aren't paying for something that is consumed on an Apple device. That is very simple.

lol. Sure ok.
 
  • Like
Reactions: Victor Mortimer
Every time Netflix is mentioned in an MR post, you see responses complaining about how awful it is, and predicting it’s demise. 😆

The thing about streaming services is that they each internally down-select and decide who their target audience is because at the end of the day, you will not please everyone and budgets are a real thing. My impression is that Netflix casts a much wider net in that regard.

I did not find much of anything that held my interest in AppleTV+, but can always find something of interest on Netflix. My main issue with Netflix is actually deciding what to watch next due to the sheer volume of offerings. If all you are wanting to watch is the basic American (US) movies and shows, Netflix is no better than any other service. If you are open to something more, I doubt you will find anywhere near the quantity and quality of content anywhere else. There is a lot of solid, engaging, and entertaining content from the Americas, Europe, and Asia on Netflix that you would be hard-pressed to find elsewhere, and we enjoy that in my household.

I’m not saying I think everything on Netflix is good, and I would not say that about any service out there either. It’s great for my home. Use whatever service works for yours.
 
dude go prepaid already. You can save so much money
Not in my situation. First, wife’s employer pays our entire plan and even then, we would pay $150/month for 5 lines of unlimited data and a watch line. And as mentioned, they pay most of my Netflix sub. I don’t use it but my daughter sure does.
 
I used to pay for Netflix via in app purchase for years since I always had iTunes credit from getting gift cards for my birthday and Christmas. Once T-Mobile subsidized Netflix, I switched my payment method to TMO.

It’s sad that I used to use my Apple credit to pay for Spotify, Netflix and HBO. Now the only streaming service left that I still use in app purchase for is Max.
 
If that's the case, then why does Apple not collect 15% or 30% from McDonald's, Walmart, Starbucks, Amazon, Target, Uber, etc. for every transaction made through their respective apps?



Again, per https://developer.apple.com/programs, the $99/yr that Netflix and every other develop pays Apple covers those costs.

In case you didn't read it the first time:

Join the Apple Developer Program to reach customers around the world on the App Store for iPhone, iPad, Mac, Apple Watch, and Apple TV. Membership includes all the tools, resources, and support you need to develop and distribute apps, including access to beta software, app services, testing tools, app analytics, and more.



I asked you before and you didn't give an answer, so I'll ask again, what other costs are there that the $99/yr developer fee doesn't cover?

Better yet, let me put the question this way: What costs is Apple incurring from the Netflix app, but that Apple is not incurring from apps by McDonald's, Walmart, Starbucks, Amazon, Target, or Uber, to the point where Apple needs to take a 15% cut of Netflix's app revenue, but not from the others I mentioned?
I guess every ISP should be taking a cut because without the internet none of this would work.
 
Here in the US, I have T-Mobile pay for the standard service with the plan I have. It comes with commercials, but at least it's free. Most of the new stuff coming out is bad anyway.
 
You base your subscription choices off of whether or not they have Apple ecosystem integration lollllllll
If the subscription is integrated, then it can be searched from the Apple TV app and is listed in up next within the Apple TV app. It makes it easier to find and keep track on content. Of the various services I subscribe to, ATV, Prime, Disney, Paramount, Now, Netflix - Netflix is the only holdout and it’s annoying having to ‘check everything AND Netflix’. I might ditch Netflix to streamline
 
That doesn't include payment processing, hosting of the application on Apple's Server, bandwidth for downloads, aftersales support. That all costs money to Apple, and so they need get that money off of the sales from paid apps.
When Apple says joining their developer program includes "all the tools, resources, and support you need to develop and distribute apps, including access to beta software, app services, testing tools, app analytics, and more" you're telling me it doesn't include hosting of the application on Apple's Server, bandwidth for downloads, or aftersales support?

If not, then what exactly does "all the tools, resources,... app services, and more" mean and cover? And how is Apple collecting those costs from McDonald's, Walmart, Starbucks, Amazon, Target, Uber, etc. since Apple does not collect a 15% or 30% fee from their app sales??

Because you aren't paying for something that is consumed on an Apple device. That is very simple.
Just because a person signs up and pays for a Netflix account through their iPhone doesn't mean the Netflix content will be consumed on the iPhone. What if an iPhone is the only computing device the person owns, but all Netflix content will be consumed on a large screen television, as opposed to a tiny 6.1-inch iPhone, using a streaming media player (i.e. Roku, Fire TV, PlayStation).
 
Last edited:
And based on what facts? You know absolutely nothing about the costs Apple has. (nor do I) But I know those costs would exist and I know that they can be rather expensive.
I'll ask you again here, if the annual developer fee doesn't cover those costs, then how is Apple being compensated for those costs by McDonald's, Walmart, Starbucks, Amazon, Target, Uber, etc. seeing as Apple does not collect a 15% or 30% fee from their app sales?
 
Please enlighten me how any of that applies here? Does Apple pay a commission on every purchase I make in the App Store to the IT store I bought my iPad from? If not, then why should Netflix do the same? Apple has absolutely 0 expenses on these subscription, they just demand it happens through them, take 15% (or 30%) of the income and leave all the work and expenses to Netflix.

Of course the costs for Apple exists, but are we really arguing that the costs of delivering the Netflix App are not a small fraction of the costs of delivering the content to its users?

A single Netflix hour-long TV show episode in standard quality is about as big as the whole Netflix iOS Application... You only need common sense to do the math and come to a reasonable conclusion.
Imho the 15% are not about costs. It’s about leverage. It’s common business sense.

The costs are definitely more than 99/y though. You can send app reviews multiple times to the app store… these costs are far away from what small developers pay. Then there are the costs for the payment processing and billing support for IAP.

But anyways, 15% is not about covering costs, it’s leverage.
That’s why it only applies if you sell more than peanuts.
 
  • Angry
Reactions: Victor Mortimer
Imho the 15% are not about costs. It’s about leverage. It’s common business sense.

The costs are definitely more than 99/y though. You can send app reviews multiple times to the app store… these costs are far away from what small developers pay. Then there are the costs for the payment processing and billing support for IAP.

But anyways, 15% is not about covering costs, it’s leverage.
That’s why it only applies if you sell more than peanuts.
Yep, the cost of payment processing (3%) and forced billing support. Far less than 30% or 15%. Sort of like the "leverage" that Guido asks from your business for "protection" you don't really need but you're going to pay anyways.
 
The rate Netflix is going I don’t think I will be paying for them much longer.
If it weren't for me riding on a family member's account, I wouldn't pay to subscribe. The main reason is Netflix really doesn't value its Apple users. For instance, Netflix is the only big streaming service that doesn't support Apple specific features just because they are Apple specific features. For example, on the Apple TV it doesn't support the top shelve feature. Meanwhile, Prime, HBO, Hulu Disney, all support it.
 
  • Haha
Reactions: Victor Mortimer
I haven't been a subscriber for a long time, but GOOD ON THEM!

I don't see why Apple deserves any percent of a Netflix subscription, or any streaming platform's subscription. I make a point to sign-up on the web for all my streaming apps.

It would make more sense to me, maybe, if they paid Apple a one-time customer finders-fee on someone who signs up for a subscription on an iPhone, but not a monthly commission. Apple isn't doing anything monthly to retain the customers.

If I were Netflix, I would completely remove the app and just go webapp for the iPhone.

No need to argue. That's just my opinion. Not trying to change yours!

I disagree that Apple doesn't provide value. Specifically, many would prefer to deal with Apple directly instead of Netflix and being able to manage subscriptions in one place provides for a better user experience for the consumer.

Netflix would be better served to instead focus on how to make its Apple users more happy.
 
  • Angry
Reactions: Victor Mortimer
I disagree that Apple doesn't provide value. Specifically, many would prefer to deal with Apple directly instead of Netflix and being able to manage subscriptions in one place provides for a better user experience for the consumer.

Netflix would be better served to instead focus on how to make its Apple users more happy.
That's YOUR opinion, not fact (unless you have some sort of poll that says such?)

I'm 100% happy with all my various subscriptions being automatically paid each month and I get a notification saying so. There is no benefit, to me, to have Apple doing the services billing and accounting that ultimately wind up costing me higher prices.
 
This is bad news for consumers who use in-app purchases to protect their most private data.
If you're *that* concerned with your CC data, try using a service like Privacy.com where you use virtual cards with preset limits (or set to one-time use) so vendors don't have your real CC info.
 
  • Like
Reactions: Apollo68
This is going to lose them a lot of subscribers. A lot of people stay subscribed through inertia, because they don't really care about the money and maybe only watch once in a while. If their subscription through the App Store is canceled, they might not sign up again.

This is probably why they taking so long to do this.
I guess the question is if they are actually very accustomed to using Netflix, they might be less inclined to just drop it? But we'll see in some future article when this is likely revisited. This seems to be just an end of grandfathering old plan via Apple App Store to get people converted to existing w/ad plans.


It’s been a good run for anyone who signed up before Netflix stopped accepting subscriptions through Apple’s payments system. One person indicated today on X that they’d kept the streaming service’s old $9.99 price for years.
 
Last edited:
Cancelled Netflix 6 months ago and haven’t looked back. Their refusal to work with the Apple ecosystem such as AppleTv app integration or Vision Pro app and now this, has left a bad taste in my mouth.

Not to mention their content is subpar now and their price increases were not justifiable.
Agreed. Netflix has kind of fallen off over the years. I am surprised that they don't use the Apple ecosystem.
 
  • Haha
Reactions: Victor Mortimer
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.