They never been real fans of Apples App Store. Took several years to join then dropped the App Store only 3 years later.Because they don’t want to pay Apple the 15%
The change is the end of a long saga — despite Apple adding in-app subscription options to iPhones in 2010, Netflix didn’t add them to its iOS app until 2015 because it was opposed to Apple’s 30 percent cut. In late 2018, Netflix decided it didn’t want to pay Apple at all, dropping in-app subscriptions entirely, and it never looked back.