New iPad Commercial (Apple Gives a Nod to Newton with New 'What is iPad?' Ad)

[macintosh.apple]

No biggie

Link to ad: https://www.macrumors.com/2010/05/12/apple-gives-a-nod-to-newton-with-new-what-is-ipad-ad/

 

[Mjmar]

Saw it. Different, but good.

 

[thatisme]

Informative, but.... Terrible. not up to the high standards of Apple advertising. Not fun, not whimsical, not memorable.

 

[iRance]

Link please?

 

[Mjmar]

Link please?

It'll be on the apple website soon.

 

[bursthead]

Have any of you seen the ipad billboard? I believe i passed by it in Culver City...

 

[JodyK]

Was just about to post this .... Your fast!

Yes I agree it was different from the norm Apple type commercial!

 

[PorterRocks]

It's up now:

http://www.apple.com/ipad/gallery/#ad

 

[Kibbe17]

Uuuuuuuhhhhhhhh???

Is it just me or does it seem like apple should've waited a little bit for this. As if demand isn't already high enough. And with the international release closing in, the lines and wait times will just continue growing and growing and growing.

 

[msavwah]

All the worlds web pages?
Really don't think they should have went there.

 

[JohnnyQuest]

I actually enjoyed the ad a lot. I like that Apple has moved away from the stark and minimalistic ads they usually put out. It's something new, and I think it describes the iPad nicely and peaks interest for consumers.

 

[iRance]

I like the first one better.

 

[Ipadfiend]

It just isn't the same....

 

[iAryeh]

What is Newton?

It reminds me of the old Newton commercial.

 

[arn]

yep, it's a nod to the original Newton commercials

https://www.macrumors.com/2010/05/12/apple-gives-a-nod-to-newton-with-new-what-is-ipad-ad/

arn

 

[Speedy2]

The Newton ad is so much better, smarter and funnier (just saw both ads for the first time)

 

[VictoryHighway]

Is that Peter Coyote doing the voiceover in the iPad ad?

 

[JakeTheMac]

Awesome commercial as always. Makes you want the iPad.

 

[Meandmunch]

No the ad is not as creative or high concept as some apple campaigns have been in the past but I do think it does a fantastic job describing what an iPad can do. I'm sure Apples marketing team knows most folks out there have heard of the iPad but are still clueless as to what it can do or do for them. This ad addresses that perfectly. Just about every demographic was touched on as well as all the core capabilities.

Someone mentioned how an ad like this will just create more demand for a product thats already hard to get. Sure, why not. Nothing creates crazy have-to-have-it, ebay scalping desire than not being able to get one. I know that sounds counterintuitive but that starve the market place strategy drove Nintendo Wii sales to the top for over three years. Again Apple knows what they are doing and what they are capable of producing to meet that demand.

 

[CrAkD]

i like the ad.

 

[swingerofbirch]

The fact is the ad couldn't answer the question it posed.

 

[salesguy]

Would they stop with the "its magical" tag line? Its cool yes, but not magical.

Peter Coyote is the voice in the commercial I do believe.

 

[Battlestar]

Typical Apple Commercial

 

[gkarris]

Collector here....

THIS IS AWESOME!

So cool to see Apple remember where it's been...

Aren't there a whole bunch of "nods" to the Newton? I know Notes in iPhone/Touch has a bunch of Newton-esce stuff...

 

[PCClone]

I like it. Nothing like real life scenarios to help showcase the iPad. Maybe this thing will start selling now.