The usual memory and SSD upgrades that are needed put it in the astronomical price range compared to similar Intel hardware. Apple has always had a "surcharge" for extra memory and storage capacity. Every other vendor has rational pricing when it comes to memory/ssd upgrades. It's out of my price range for what I would need in upgrades to make it work for me and there is likely no upgrade path for the user. I suppose one could order the 125GB SSD and use an external T3 SSD as an upgrade for additional storage if you go light on the apps.