'Wrong. People want a sub $2000 Mac with performance similar to a $1200 PC. It's not about getting a Mac cheaper than a PC. People are willing to pay substantially more than the PC price, for the stability, comfort, and ease of use of a Mac.
The problem with the Mac is this: There's no Mac below $3000. If you don't want to pay $3000, you've two options: low-end dual core, or all-in-one with laptop components and difficult repair/upgrades.
So, you want a Mac. Well, fine, provided you have more than $3000 to spend. There's no Mac below that price.
And don't talk about Macbooks, please, nor about pros using laptops. Laptops aren't good computers: they soon show thermal issues when stressed to 100% CPU+GPU work for hours.
Apple is neglecting the "prosumer" market: users willing to pay $2000 for a real Mac. There's no product for us right now.
----------
No, no, no, you didn't understand: We want an Apple keyboard. We want an Apple Magic Trackpad. We Want an Apple Display. And we want a Mac. But we don't want an iMac. And we don't want to pay >$3000 for it. Apple can easily produce what we want and sell it for $2000 while still having a >$500 margin per unit.
I think the majority of writers, associates etc can use a laptop daily for work and not have a desktop station at the office. They almost all do. For professional use, I totally agree.
I completely understand everything you said. Unfortunately, thats not the way theyre doing it. Im not saying I like it. Ive got a quad core mac mini maxed out from 2012... My next build will be matx sized hackintosh because Apple doesn't offer what I need/want
Still though, I believe apples product lineup reflects there reputation. If you buy from us, you will be satisfied. I don't see it likely they will expand the prosumer upgradeable desktop unit (mac mini or whatever) anytime soon because there are too many variables associated with it. Having just a few great products to choose from protects that brand reputation.
Apple has solved the PC manufacturing reputation puzzle. Tons of PC manufacturers have come and gone and the remaining continue to have mixed reviews because of one single problem: The consumer. See, if a customer purchases a HP computer for $350 because thats all he can afford and he is suddenly unhappy with his purchase...Well, that consumer isn't going to blame himself for being a cheap bastard, he's going to blame HP for making a ****** computer (and probably windows too). And then he's gonna tell all his friends not to buy HP/Dell whatever. The customers budget and his understanding of "get what you pay for" have a direct impact on the review and ultimately reputation of the brand. Apple solved this by simply restricting users into what they can buy. And if you're even considering buying one, you better bring some serious cash.
Could apple create a mac pro mini in the $1000-2000 range. Probably. But they still lose control over the quality of the experience that way. Based on their lineup now and for the previous five years, I think thats the way they think. Protect the user from itself.
I agree though, the mac mini was not what I wanted either. And when I'm ready to replace this mac mini next year, I'm likely going to have to build my own and go through the headaches of the hackintosh experience.
Bill