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neological

macrumors newbie
May 6, 2009
1
0
She is a filmmaker, well that sucks for her because I am a filmmaker and in the industry 90 percent of the software we use is Final cut pro.

If this ad was supposed to be geared toward filmmakers than in was a waste of money. Film editors and know about computers and they would never prefer pc over a mac


I am a filmmaker. I teach film. No matter how much you like Macs this is a really ignorant comment. Avid still is by far the most commonly used application for film editing.

I use Avid on PCs because they are cheaper to build. G5s are not cost competitive, that's the major reason I do not use them for film editing. Let me also point out that I grew up building computers for a government firm starting at the age of 13. I know hardware pretty well. I do not by computers by television advertising nor by case material. I don't give a crap if it's plastic. (Clever try at a fake commercial but aren't iBooks plastic?)

Anyone who plays the "filmmakers/photographers all use Macs" card has obviously not spent a lot of time in the business. Many people use them, many do not. It is not a "win" in the Mac column.

And in response to the person earlier lots of people have laptops for editing film. It's called offline editing.

.....does Sheila realize that she's gonna have to spend about $3,000 to put AVID editing software on that machine?

And probably another $2,000 for Pro Tools if she wants to sound design?

I guess she could go with Adobe Premiere Pro, but that's a good $1500 or so, as well --- better off with a MBP and Final Cut Express....

They do make Avid Xpress. Sony also sells a suite (vegas, acid) which is competitively priced. It's hard to believe you have never heard of these programs so it seems your argument depends on omission. Avid media composer also sells for 1/3rd less than your figure. Final Cut Studio isn't free or anything, it's 1.3k and final cut express does not come with any audio editing or motion graphics programs. it's just final cut express and that's it.
 

sk00

macrumors newbie
May 6, 2009
1
0
Although it's sort of off-topic, most feature films are made using Avid.

From an Avid press release: "All of the nominated and award-winning films in the Best Motion Picture, Directing, Film Editing, Sound Editing, Sound Mixing, Visual Effects, Documentary Feature and Original Score categories at the 80th Annual Academy Awards® were created using at least one Avid®, Digidesign®, Sibelius® or Softimage® system." (note that all those companies are owned by Avid)

No, it's just that nearly every feature film is sound designed using ProTools (a digidesign program), so Avid gets to say that one of their products was used. It's not really the Avid line itself in many cases. High end film video editing is a fairly even split between FCP and Avid, though Avid may have the edge, but 95% of all indies are edited on FCP, as FCP is the standard in top film schools (including my own), where many Indie filmmakers have attended. That being said, even the half dozen Avid machines they have are 24" iMacs.

Where Are You Getting This Figure ?
I Am A Religious Mac Fan, But I'd Say About 25% Of "Our" Industry Use Final Cut, About 23% Use Adobe Premier But the Overwhelming Majority Use Avid Systems

Only because I don't want people to get wrong information, 90% of the film industry uses AVID editing systems, at least, in Hollywood they do.

Yeah, um, no. I live in Los Angeles, and the only Avid software I've ever seen anyone own for filmmaking is ProTools, excluding one guy that has Media Composer so that he can convert files to work in FCP. Avid for the independent filmmaker is on its way out, as the Xpress version is barely usable. But even if it was the better software line, it's still most commonly used on Macs. Most PC editors choose Adobe.


BTW, Anyone else notice that MSFT is only comparing the laptop line?
 

Zieg3rman

macrumors member
Aug 5, 2008
35
0
Oregon
She had to go walking past a BMW M6...dream car! This add works for most people because they will believe what they hear online. It only has 2gb of ram. Well I guess that means it's bad right? Anyone? She seems like a hardcore video editor, getting a laptop and all. Because I just love editing video while riding public transit...
 

DMann

macrumors 601
Jan 13, 2002
4,001
0
10023
No, it's just that nearly every feature film is sound designed using ProTools (a digidesign program), so Avid gets to say that one of their products was used. It's not really the Avid line itself in many cases. High end film video editing is a fairly even split between FCP and Avid, though Avid may have the edge, but 95% of all indies are edited on FCP, as FCP is the standard in top film schools (including my own), where many Indie filmmakers have attended. That being said, even the half dozen Avid machines they have are 24" iMacs.

Yeah, um, no. I live in Los Angeles, and the only Avid software I've ever seen anyone own for filmmaking is ProTools, excluding one guy that has Media Composer so that he can convert files to work in FCP. Avid for the independent filmmaker is on its way out, as the Xpress version is barely usable. But even if it was the better software line, it's still most commonly used on Macs. Most PC editors choose Adobe.
Tell me about it. Xpress Pro has serious problems on a laptop, especially while using two FW devices simultaneously, i.e. camera/deck and external HD. FCS is far more stable, versatile, has a much cleaner interface, feels more responsive, and is less convoluted than either Avid's or Adobe's solutions. Also, OS X handles large files and performs memory management better than does Windows. For those who need to, or choose to, stay with their PC's, Avid and Adobe seem to offer reasonable, albeit traditional, solutions. For those who do have Macs, FCS is optimal.
 

Wikinerd

macrumors 6502
Jan 6, 2008
389
0
I use Avid on PCs because they are cheaper to build. G5s are not cost competitive, that's the major reason I do not use them for film editing. Let me also point out that I grew up building computers for a government firm starting at the age of 13. I know hardware pretty well. I do not by computers by television advertising nor by case material. I don't give a crap if it's plastic. (Clever try at a fake commercial but aren't iBooks plastic?)
I LOL'd at this. Where were you for the last 3—wait; 4 years? (G5s? iBooks?)

@ plastic. Plastic's out. That trend is long over. Manufacturers have hit the limit by painting plastic with textures that they're not and will never be—using plastic with silver paint only makes products look cheap. Anyone with a hint of design should know that you should use materials for their true textures, not for textures that are for an entirely different product.

As for why the iBook was plastic, and how plastic can be good in design, try reading this: http://en.wikipedia.org/wiki/Jonathan_Ive#Design_motifs
(Clever try at a fake commercial but aren't iBooks plastic?)

Excuse me? So now you're saying that ad was made by Apple? (as per your iBook reference)

—so you are simply "assuming" that the ad was made by Apple and thus label it as "fake"?
On Digg, we have an acronym dedicated for people who do this: RTFA.

-----------

As for your wall o' text about Avid, please. Just read the thread about people's opinion. For example, the post above this one. Just because you think that Avid is better doesn't mean it IS better; personal preference, mate.
 

phillipduran

macrumors 65816
Apr 30, 2008
1,055
607

Wikinerd

macrumors 6502
Jan 6, 2008
389
0
Especially since they're now, quite cost competitive.

Actually, I think one PowerMac G5 tower that is in a decent state might cost more than a Mac Pro— you might like to take a look in the antique section of eBay:D...

(not meant to insult Power Mac users, this is just an exaggeration and joke; but on a serious note, G5s are 4 years ago. Time to move on.)

---------------------

As for the thread, allow me to dig out this figure in favour of Final Cut—
http://tvbeurope.com/index.php?option=com_content&task=view&id=1269&Itemid=46
TVBEurope said:
According to research specialist SCRI, in 2007 Apple took 49% of the US professional editing marketing with Avid trailing on just 22%.

As well as these attributes of Final Cut Pro that may make it appealing:
http://digitalfilms.wordpress.com/2008/08/16/avid-vs-fcp-–-market-dominance/
Final Cut Pro is often said to be an 80/20 solution – 80% of the features (of a system like Avid, in theory) at 20% of the cost.
(Actual percentages irrelevant—"80/20" is a nickname of the Pareto Principle, which correctly applies here.)
Another way to look at it is found in blogger Robert Cringely’s “The Five Percent Solution”. His premise is that a new product only has to be 5% better than the previous product in order to replace it in the minds and hearts of users. According to Cringley, a 5% improvement is good enough to force that shift. Of course, most Avid loyalists will argue that Avid is clearly better than FCP, but I’ve used both for years at this point and I don’t agree. Avid’s strong points are the robustness of media management, very responsive editing dynamics and advanced performance. Final Cut’s strengths are its easy timeline editing functions, the ability to mix many media types due to the QuickTime architecture and the embrace of third party hardware. You can certainly tally even more points on each side, but the value any of these has to your personal editing style and system demands is going to vary with every editor.




And for the people saying that it's not really used by hollywood and "top" professionals, just take a look at this page:
http://www.apple.com/finalcutstudio/action/
(The fact that these are posted there means that they're used by these companies/production crews)
 

Wikinerd

macrumors 6502
Jan 6, 2008
389
0
It's the same card as is in your MacBook Pro, except she got it for a lot less money.

Please, understand what he is talking about before you reply.

He's referring to a dialogue in the ad:

“Is this graphics card going to be powerful?”
“Mmhm.”
"Wow..."



Why are you so antagonistic anyway?


Wrong RAM. Not DDR2. It's about $58 for the correct DDR3.
Not that much of a difference when you're shelling out $1500.
 

DMann

macrumors 601
Jan 13, 2002
4,001
0
10023
It's the same card as is in your MacBook Pro, except she got it for a lot less money.
However, she'll pay a lot more in the form of downtime due to large file transfer errors, constantly needing to close other running apps due to Windows memory management, and purchasing editing software capable of handling film editing, Windows Movie Maker notwithstanding. (iMovie, which is essentially as functional as Final Cut Express, is more than capable of HD editing and compositing student film projects, and is included with OS X at no additional cost)
 

neiltc13

macrumors 68040
May 27, 2006
3,128
28
Please, understand what he is talking about before you reply.

He's referring to a dialogue in the ad:

“Is this graphics card going to be powerful?”
“Mmhm.”
"Wow..."

Do you really expect them to go into detail in a TV ad?

However, she'll pay a lot more in the form of downtime due to large file transfer errors, constantly needing to close other running apps due to Windows memory management, and purchasing editing software capable of handling film editing, Windows Movie Maker notwithstanding. (iMovie, which is essentially as functional as Final Cut Express, is more than capable of HD editing and compositing student film projects, and is included with OS X at no additional cost)

At least she won't have to stare at a spinning beach ball all the time.
 

krye

macrumors 68000
Aug 21, 2007
1,606
1
USA
Microsoft are a bunch of idiots. Sorry, but that $2000 MacBook Pro blows that $2000 POS HP out of the water. And the fact that the 2G of RAM was a deal-breaker just goes to show that you think your users are a bunch of idiots. You can upgrade the RAM on a MacBook to 4G for $60.
 

gkarris

macrumors G3
Dec 31, 2004
8,301
1,061
"No escape from Reality...”
FYI, Movie Maker was used to edit 5 of the Academy Award winning films (Youtube division) of 2009.

... as "Youtube" is the max quality Moviemaker gets... :eek:

LOL...

Well, I would think someone using a PC would use Avid or Vegas, anyways.

It's the same card as is in your MacBook Pro, except she got it for a lot less money.

If it's running Windows, wouldn't you want to pay less? :D

LOL...
 

Wikinerd

macrumors 6502
Jan 6, 2008
389
0
Do you really expect them to go into detail in a TV ad?

I'd say so. It has been mentioned several times before in this thread. Apparently "they" went deeper into detail than you did.

(It was funny though... )


PS. Was there another "Video Card" part in the ad that is worth laughing at? I don't think so.
 

Wikinerd

macrumors 6502
Jan 6, 2008
389
0
At least she won't have to stare at a spinning beach ball all the time.

At least there's a beach ball to stare at.

On Windows the only thing you've got was the hour glass which signifies everything from "loading a file, please wait" to "program is not responding"... Yes, I'd much rather see a beach ball and the "watch"
watch.gif

which at least would tell me if my application is not responding without having to wait and realize that it's not going to respond and bring up the task manager.

And apparently a beach ball would waste less time—I would bring up the Force Quit panel as soon as one lasted for more than 5 seconds... Whereas Windows you'll have to wait to realize when it's not responding and when it's just loading—just like you do with a task manager, WHEN you realize it's not responding, IF you realize it's not responding.
 

DMann

macrumors 601
Jan 13, 2002
4,001
0
10023
Actually, I think one PowerMac G5 tower that is in a decent state might cost more than a Mac Pro— you might like to take a look in the antique section of eBay:D...

(not meant to insult Power Mac users, this is just an exaggeration and joke; but on a serious note, G5s are 4 years ago. Time to move on.)
This clearly illustrates the concept of resale value in regard to Macs.

As for the thread, allow me to dig out this figure in favour of Final Cut—
http://tvbeurope.com/index.php?option=com_content&task=view&id=1269&Itemid=46

As well as these attributes of Final Cut Pro that may make it appealing:
http://digitalfilms.wordpress.com/2008/08/16/avid-vs-fcp-–-market-dominance/

(Actual percentages irrelevant—"80/20" is a nickname of the Pareto Principle, which correctly applies here.)

And for the people saying that it's not really used by hollywood and "top" professionals, just take a look at this page:
http://www.apple.com/finalcutstudio/action/
(The fact that these are posted there means that they're used by these companies/production crews)
Excellent references and comparisons between Avid and FCS - FCS is cost effective, has lot's of flexibility when it comes to file types, QT especially, equipment, and 80/20% seems to be an accurate assessment in terms of features/overall cost.
 
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