Lazy-ass company distracted making TV shows. With every other streaming app on Apple's platforms they should have stayed out of TV Show and movie business and focused on hardware products and cloud services. iMac is being left languished. iMac Pro should have been out a couple of years ago and iMac should have some ports, ffs.
A lot of replies are focusing on engineering and rightly pointing out that they likely have little to nothing to do with the movies.
But that's not the problem. The problem is Tim Cook specifically and the senior leadership more broadly can only pay attention to so many things at once. And the entertainment business demands a lot of attention. It's a big distraction from their core competency. A car is a more reasonable project, and I don't think they should make a car either.
Kind of like when Bezos decided it was more fun to go to Hollywood parties and make it a life goal to **** movie stars in space than it was to continue running the empire he had already won.
Hopefully it doesn't come to that but you can see the corrupting influence. I too wish they had stayed out of it.,