Exactly, the announcement of the Nexus 10 and Nexus 4 was a massive "We can offer better for less" to Apple from Google. Its' s not as if the Nexus 10 is a cheap chinese tablet witb rubbish hardware, it's a genuine premium product offering top of the range hardware for less which triumphs over Apples "top of the range iPad"It's more than pricing. It's the value of what you're getting. It'd be different if it was low priced with low specs, but it's low priced with a lot of future-proof specs. Then you throw in the "small" .1 Jelly Bean update into the mix...
Once again, striking the balance between affordability, good hardware, and a great software update.
Google is just proving that Apple are charging more for their products just because they can. They don't care about its customer's, they just want your money.