Perhaps i can understand Apple not selling the band separately at first, but later down the track its feasible that they might sell with either no Nike branding on the aftermarket band, or with the Nike branding and extra cost for the honour. Maybe an extra $10 - $15 which Nike receive from Apple.Apple store employee told me last month that they would not be selling the bands separately (at least initially). And somewhere in another thread about this is a link to an Apple web page that states they will not sell the band separately.