How can you not know:
- Scrolling performance (you know the thing you do all the time and therefore is an important aspect.)
- Swype performance
- App quality
- Sound quality
- The ability to close a streaming music app from app closer and stop the music by doing that. You know, actually CLOSE the app like you asked.
- Ecosystem
- Quality on mirroring options. A chromecast does not have optical out so you can go through a DAC, nor the quality of an Apple tv.
- Ability to set up af new phone like your old was exactly.
- A real functional fingerprint reader
- AirPlay. You know, lossless quality, not chromecast or bluetooth, but thought through quality.
- Really good industrial design. You know, the thing Dieter Rams of Braun's 60's design would like.
- Very good accessories like Bang & Olufsen.
- Very good notifications that you can trust. Have owned many flagship phones. Side by side with my iPhone, I could only trust my iPhone. Always notifications first and when they happened.
- iMessage
- Better and more intuitive UI
- Charger that does not make low frequency noise.
- Really good customer service.
- A nice calibrated display, not over saturated.
- Continuity, seemlessly connection between devices in a way the others could only dream of.
- Speed
- 64 bit
- Accepted in pro business and recommended by every IT professional with respect for themselves when you go exchange and Remote desktop at home. Security, you know.
- overall feel of the phone. The easyness.
- everybody has a charger when you need it.
- best charger. Irreversible cable
- A battery status indicator you can trust.
- a battery that does not give up that easy on heavy load of apps.
- updates for years to come.