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it'll be pretty surprising if apple has finally figured out a way to not put down the store before pre-order. only 11 minutes away from tentative launching time and the store's still up?!
Given Apple’s technical know how, this shouldn’t be that hard for them to have figured out by now.
 
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But the ATT site is live so they must have changed the process. Heck of a time to do that :D

This is very unusual.
 
I meant it was unavailable to buy. I never saw any links actually activate the button. They either sold out fast or it was a glitch.
They sold out really fast. When I checked a couple of the lower storage capacity models were able to be added to the cart.
 
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