Whilst such things change, I don't foresee any change to the ProductName in the near future.
Code:sh-3.2$ sw_vers ProductName: Mac OS X ProductVersion: 10.9.5 BuildVersion: 13F1077 sh-3.2$
I should not expect consistency in all areas. Mac OS X 10.8 was UNIX 03 certified after the product was known as OS X; subsequent certifications (for 10.9 and for 10.10) were/are for product names that excluded the word 'Mac'; and so on.
Having a trademark with "X" in it has always proven effective in Western markets. It is wise to stick with it.
RoleX
KleanX
X-Men
It makes things sound cool and new even if there is nothing really new about them.
The name "Mac" is short and much friendlier than "Macintosh". I see it staying. Somehow I doubt they could sell many "Granny Smith", "Fuji", or "Red delicious".
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