I think the design is brutalist rather than elegant. Brutalist makes sense for this product.
You could say this about a lot of their products and yet they always made them look nice. The iMac Pro for example. The old XServes, the old Mac Pro's (both cheese grater and trash bin designs).
Fact is, this machine is a steep departure in looks. All they had to do really was make the front nicer and change its feet, maybe change the handles a little. That would have given it form and function. Right now it is as you said brutalist, but it didn't need to be at all. The inside is a work of art etc the mainboard is really nice.
Now I'm not saying it'll hurt sales haha people who need this much power would buy it even if it looked even worse than this. It's the only modern Mac with PCIe slots and what it looks like doesn't really matter.
I'm just saying, objectively it looks like crap externally, that perforated front looks so bad. I'm just purely talking about the appearance, I'm not making any claims like Apple has lost its way, it won't sell or any of that stuff.
I think the design is brutalist rather than elegant. Brutalist makes sense for this product.
You guys are missing the real culprit in price gouging here. Intel.
They want $7500 for a 28 core 14nm chip when amd is selling a 32 core 7nm chip for about 2000. So for 300% more intel is offering 87% of the horsepower.
Apple stuck with intel because they are locked to thunderbolt.
You can get Thunderbolt on X399 motherboards. The titan ridge thunderbolt card works with Gigabyte, Asrock and Asus X399 motherboards (Threadripper, AMD).
And Intel opened the Thunderbolt standard. There are also X570 motherboards at Computex which launched with Thunderbolt 3 support baked right in. These are also AMD powered using Ryzen 3000 series CPU's.
Apple could totally do it and go AMD on the Mac Pro. But if they do that they'll lose AVX2 and AVX-512 instructions which significantly (and I mean significantly) speed up H.264 and H.265 encoding.
Keep in mind where Thunderbolt is concerned, the Cascade Lake chips that Apple is using in these new Mac Pro's do not have Thunderbolt built into them or the platform controller hub. It's a separate chip. Just as it would have to be if Apple chose to use AMD's Threadripper or EPYC CPU's in the Mac Pro.
And although Intel's retail pricing for the 28 core 2TB of RAM supporting XEON is $7,500 I suspect Apple is paying half that and that is why they are still exclusively on Intel even while AMD offers better performance and value.
The whole point of those MPX card slots is to provide an extra x8 PCIe 3.0 interface for Thunderbolt to be routed over graphics cards. On Threadripper 3 and EPYC 2 they support PCIe 4.0 which would double overall bandwidth and not need MPX at all (when it comes to data, the added power delivery MPX currently provides would still need some kind of custom interface)