A screen that doesn't work is frustrating and annoying, but it isn't dangerous like a faulty battery that can explode. That's the difference. And that's why Apple doesn't need to issue a recall. They have to fix/replace units like Samsung does, but while the process is happening, there is no danger to the consumer. Unless Apple is faced with safety concerns, they will never issue a recall.
The vast majority of Note 7's sold likely are fine, but even if the danger is "potential," that's enough to warrant a recall. It's the right thing to do. But we really shouldn't pretend this isn't a major fumble by Samsung, especially now that we know it's Samsung's own internal manufacturer that made those faulty batteries (Samsung SDI, or something?). This is embarrassing given Samsung's renown component manufacturing abilities.
We also can't ignore the timing (cough, iPhone 7). Any head start the Note 7 had is now completely undone. In fact, now the game is to mitigate damage control. Thankfully, they're doing quite well in this respect with the quick response, transparency, and a wide-sweeping solution, but as I said in the other thread, they are not out of the woods yet. Nor should they be.
I hope this is a huge lesson to them. Sure, getting the Note 7 out earlier than the iPhone 7 is a great strategic move, but you have to do it right. They claim they did all the right quality control protocols, which I am inclined to believe. Battery testing sounds like it can be tricky. In other words, this is something that could happen to any OEM. It happened to Samsung. And though $1 billion is only a small percentage of their $20 billion dollar revenue, what about the public perception to their branding? That's something that won't be immediately measurable.
Having said that, when all is said and done, I'm still a Samsung fan. They're still a company doing some of the most interesting and impressive things with smartphones. And once this is sorted out, the Note 7 is still the same leading class phone it was two weeks ago.
Hopefully, by the time the S8 rolls around quality control and customer service is improved from this Note 7 experience. Samsung has proven they can learn fast.