I've worn just about every brand of headphones as part of my living for over 30 years in both broadcasting and in the recording industry and I do not believe the "Beats" brand is a "gimmick"...I get some don't like the sound and others think they are overpriced and they have every right to say so , but the guys behind the design of these phones have very solid reputations in the business of sound reproduction...Jimmy Iovine especially as one of the top recording engineers in the history of the music business (John Lennon, Bruce Springsteen, Tom Petty and U2). I personally like them for what they are, very good portable headphones for digital music players. I just purchased the "Beats Wireless" headphones as I have a need for my headphones to be cordless and I find them just perfect for my needs. I'm over 50 years old so I couldn't give a crap about how they look or what kind of status symbol it portrays that seems to bother others (I also have the B&W P5's, Shure E5's and yes, even Bose QC3's for traveling and I enjoy them all)...they are well built, sound great for bluetooth technology and are very comfortable...If you have no clue about sound quality it might be a fine reason, yeah.
Beats by Dre are just a gimmick. People buy them because of what they are, not what they can do.
Overpriced crap. Anybody with any sense will go for something better ie Sennheiser.
Now, are they for everybody? No. Are they for Audiophiles? No. Are they expensive? Yes, but referring to people as "senseless" because they like the brand seems a bit harsh to me...
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