I actually believe it will be simpler. Think how well the iPad Air sells versus Pro. I read once that 97% of all photos on iPhone are taken with the main camera. I think one camera makes it simpler. For me, the ultimate would have been to eliminate the notch/dynamic island and use a fingerprint sensor on the button on right. Every time I want to use my iPhone I have to touch that anyways. Additionally, I think Apple will sell a lot of them. However, it will depend on the overall experience. What I don’t understand is there are many markets that don’t use eSIM at all like China, so how will they sell it there? That’s a big missed opportunity. I think by generation 2, we will have a much better iPhone Air with better battery technology. I think they can’t use that silicon carbon battery technology yet due to inability to make enough. But by generation 2, they will upgrade that and get it on par with the Pro models. I would guess that was the original idea, but couldn’t source enough in time. I like simplicity and the in between size of the Pro and Pro Max is a feature to me. I use my iPad Pro more and my iPhone less now. So for me, the iPhone Air makes a lot of sense. I guess we will see how they do with the implementation, but I think most users who want bigger but don’t care about three cameras will go with the iPhone Air and save some money. I also think it’s time for Apple to make 256GB standard on these. If the SoC is the same, but you get a smaller display going with Pro or standard model, the iPhone Air makes even more sense. Assuming people want that. So execution is the answer here. And while I believe year one will have stellar sales, if they execute poorly, it will further damage their reputation and goodwill with customers. I mean Tim’s team has destroyed the Siri brand then they really damaged the Apple brand by calling their AI Apple Intelligence. Had they just called it Siri intelligence they could have rebranded later when they knew they could execute. This is all part of not having a CEO and executive team in charge of software that know what they’re doing. Time to bring back Scott Forestall. But if I was him, I would go golfing daily and sit on my $200m golden parachute anyways.