There's a difference between selling a product with competition selling the same product versus you producing and selling your product and having someone else sell YOUR product for a cheaper price. If your analogy were to make more sense it'd probably be better suited in a comparison between the Windows OS and OSX.
The "oranges" don't compare to the criteria of Apple's own produced OS, because Apple, of course, produced their own operating system for their sale. If in this situation, one company (Windows) sells their own oranges (operating system) for one price, and a competitor (Apple) would sell their own oranges (OSX of course), there is no harm.
But as Psystar is doing, it'd be one company (Apple) selling their oranges (OSX) and having another competitor (Psystar) selling the other company's oranges (OSX again) for a lesser price/bundle.
Apple makes it clear that their operating system isn't intended for non-Apple computers. Taking it's operating system and modifying it to be compatible with Psystar's computers without any agreement or settlement is hardly practical on Psystar's part.
P.S. I don't like working in extended analogies like that. *sigh*
No I get where you're coming from.
The problem is that what if a company isn't reselling your product at a lower or higher price point.
Let's say Apple sells OSX for $100.
You pay me $500 for a computer with OSX on it. That's $400 for the computer and installation, and $100 for the OSX disc.
I'm not making a profit off OSX or undercutting your sale of it, as I still have to buy the software from you. Or if the customer buys the software and gives it to me to install on a computer they purchase from me. Same difference, only I'm cutting out the redundancy of forcing the consumer to purchase two things separately.
If Psystar is charging less or more for OSX via this method,
then yes there is a problem as it is causing financial harm. But only if this is the case. Otherwise I don't see the harm.
But if the OSX license is simply being slid over without any money exchanging hands, Apple isn't losing money on OSX sales. These are people who would have installed OSX on a hackintosh regardless of Psystars existence, or continued to use XP/Linux. Both endings result in no Apple computer being sold.
They are saying if you don't buy an Apple computer, we don't want your money. Which is fine. I'm not going to argue their business pratices. But I think it's a little ridiculous to then try to squash these people because they don't want to wholeheartedly embrace every single product you make, and only desire one.
It's a case of Apple being mad that they can't pigeonhole the consumer into paying for market up hardware. THAT's what they are mad about. It's like saying you can buy my orange, but you can't eat it unless you buy one of every one of my other pieces of produce. How nuts is that?
At the risk of too many analogies, it's like a Ford dealership selling tires. They say you can only put them on a Ford. But they fit just as well on a Toyota. So I go to the Ford dealership, buy some tires and put them on my Toyota.
What's the issue?
And if there's a market for people who like putting Ford tires on their Toyotas, I open a business, buy tires from Ford, and charge people to put them on their car, saving them the trouble. Ford still makes money on the tires, and I am not reselling their product. The only thing I charge for is my labor.
I am selling my service utilizing a product which would have been purchased anyway or not at all. It's a win financially for Ford. And if the tire falls off, they come to me to bitch, not Ford, since the liability waiver they force you to sign says they aren't responsible for my service.
It doesn't hurt them financially.