What's really interesting is that there are people in this discussion vehemently defending the quality of iTunes 1080p... with a passion beyond what would make sense if it were a simple opinion.
The two are incomparable. Blu-Ray is in a different world. You can argue that it doesn't matter, and that iTunes is good enough for you, but there are several people here who seem to be trying to convince themselves that the difference isn't that great.. and that's ridiculous.
You seem to make everything in this discussion all or nothing. I haven't seen anyone, including myself, vehemently defending the quality of iTunes 1080p as if it's better than bluray or exactly the same. What we're all saying is that iTunes 1080p quality is pretty darn good, and the differences that
you have described in calling it like SD vs. HD is the only thing that's absurd. But moving on from that...
The two are very much comparable. Just a little background so you can see where I'm coming from. You keep making this all or nothing, or a black and white discussion, it's not. I'm literally someone who started collecting movies probably longer than you. (Not sure, just a guess.) I started with laserdiscs, yes, laserdiscs. I remember the video quality jump and correct aspect ratio in going from VHS to laserdisc. At one time I literally had like 700+ LDs. That quality bump was very substantial. Then after LDs, I shifted to DVDs. Again, it was a nice bump and I remember being in the fight to kill off "full frame" DVDs, only bought widescreen DVDs, had DVD cataloging software, etc. That quality bump was great for sound, foreign subtitles, etc. I also rebought many of the same films from my LD collection on DVD for the DTS sound, etc. Then, after DVDs came HD. Holy-freakin-cow, now that is what I call a "mind blowing" experience and upgrade. I personally didn't care about the format (bluray, HD-DVD, even D-VHS) I just wanted everything in HD. It's amazing! So now that we have films on Bluray vs. iTunes 1080p in hopes of more convenience. So as someone who has been through all of THAT, it's just absurd when I hear people saying that Tunes 1080p quality is horrible, or that it's like SD, or that it's not even comparable to bluray, etc. It definitely is comparable, especially when you've been through so many previous generations of video formats that were soooooo much worse.
I personally
do buy films on bluray, but I hate the discs. I find that when I own the movies in cases on a shelf, I rarely crack them open and watch them. Why? I have no idea. So I rip them to my hard drive and then watch them at my leisure on my 60" plasma in 1080p via AppleTV and iTunes home sharing. It's soooo perfect for me, and my discs are tucked away out of sight. This way I get the convenience factor of not having to deal with the bluray b.s. of forced menus, trailers and long loading times. Yes, the rips take time, but it's done while I sleep.
So that's where we are. Just defending iTunes 1080p isn't saying it's better than bluray, it's just a reality check on you when you go off the reservation saying how bad it is. It's not. Really. You want to see bad? Get the THX approved DVD of Highlander, and get back to me on how bad movie quality can actually be, before saying a 1080p iTunes film looks as bad as SD to you. It just sounds kind of silly to me.
Peace.