I do believe Samsung is like two steps away from GREATNESS. If they can try to emulate the design languages of Apple & Sony but coming up with their own style with consistency, they can get there. If they can emulate the software elegance of Apple with consistency, they WILL get there.
From there, that's when I will finally admit Samsung is truly one of the legendary companies and among the highest pantheon of all-time greats.
It took me years to appreciate SEGA as one of the legends in video games. After reading IGN's fantastic article on "The History of SEGA" (saved in my Pocket app), that's when I realized I love SEGA more than Nintendo now even if I own most of the latter's consoles. SEGA's rise and fall is more interesting to me. They had many failed attempts like 32X, Saturn, etc. But it was in their final push, Dreamcast, which was the final nail in their hardware coffin that they really got to me as a gamer. Shenmue II is one of my all-time favs ever.
Samsung will get there among all-time greats. They just got to keep innovating, imagine their backs are always against the wall, and be persistent the way SEGA did it when they died out in console hardware with nobility.