I just like the way that the curved display looks and how it feels in the hand, i understand that i'm probably in the minority. Using the S-pen would probably be better on a flat screen, i have experienced the S-pen slide off the corner occasionally.
I'm probably in a rare minority here but i brought a iPhone 14 Pro max last Saturday, all because i much prefer the Apple Watch over the Galaxy Watch 4 when exercising. I also brought the Apple Watch Ultra because i run daily, complete marathons and regularly train for distance races (at least 10K), it's worth it (the battery life alone is worth it). Anyway i'm rambling, BUT i also love my Samsung S22 Ultra so i use both phones since i have no intention of removing the S22 Ultra from my life. Depending on the trade in deals, i will probably trade in my S22 Ultra for the 23 Ultra.