No you completely missed the point I was making. I said 'best' is subjective and it always has been as far as I am concerned. I have no problem with you claiming the S6 is the best smartphone but my point is it is an opinion that not everybody will share. I have an iPhone because I prefer iOS over any Android skin I've ever used, especially TouchWiz and that for me is more important than any hardware a device boasts. For others it's perhaps different and that is absolutely acceptable because the market offers options.No one -- not bloggers, professional writers, reviewers, nor people -- seemed to have any problem proclaiming the iPhone was the best smartphone all those years when it was the best smartphone. Myself included.
Now, if something non-Apple takes the claim of "best," suddenly, best is subjective and we can't really call anything best. What does "best" even mean? Everybody has strengths and weaknesses. Blah blah blah.
Strange.
The iPhone was considered the best for so long because there was nothing close to competing with it. Now we have a mass of alternatives including the S6. Why do you seek that everybody agrees with your version of 'best'?