Agreed, I was just saying that for consumers, from their point of view and how it all fits in their life, nothing reply feels "behind" (and in a sense many would see quickly swiping and signing as a faster and more convenient way of doing it all than sticking a card in and inputting a PIN).
Yep, that's how I think of it. Swipe and (sometimes) sign (more like draw my own special loops) is more convenient than inserting. Of course, tap & go is even better!
FWIW, the US didn't rush to adopt chip & PIN for at least a couple of reasons:
1. Unlike many other places, the US has long had real time card authorizations, instead of the offline mode that chip & PIN was invented to help with.
2. To go with that real time capability, US banks have put much more effort into computerized fraud detection than other banks. In other words, they keep better track of our spending habits.
Also people should keep in mind that banks are able to charge highly for their services because they usually take the risk. Their rates are set up for that. So they're actually making tons of money because of the fraud risks. Although yes, as those risks drop for whatever reason, their rates tend to stay the same and profits go up. But keeping things convenient for the spender, is still high on their list.