Samsung Trolls iPad 'Crush!' Ad, Says 'We Would Never Crush Creativity'

[Sophisticatednut]

Samsung’s ad team makes a lot of questionable decisions. This is one of the worst ones they’ve made (I'm not saying it's a terrible ad, just that it's not an effective ad). Throwing together a reactionary ad to another one screams desperation.

Further, this ad is a weak argument for Samsung’s tablet. The tablet isn’t really being used -- maybe that's what Samsung wanted to demonstrate, but it makes the tablet unnecessary. So Samsung isn’t “crushing” creativity and you don’t need to buy Samsung's tablet. Great message.

All the ad does is call attention to the elephant in the room (Apple) who is making tablets people actually buy.

Apple, by the way, does way more to promote and support "creatives" than Samsung ever dreams about doing.

Disclaimer: I like Apple’s Crush ad so take my comment with that in mind.

Well considering the outrage was mostly from Japan, it can be very effective. And my take is that the Samsung ad shows that their tablet is a tool to complement you, not a replacement for everything.

Such as using it to learn to play guitar etc.

Honestly I think apples ad would have been better in reverse, crushing the iPad( or something similar) resulting in all the tools and instruments pushing out from the iPad and taking up all the space in an apartment/ room. And then being pushed back in

 

[Jim Lahey]

To be fair Apple's commercial was absolutely abysmal. Either a PR stunt or a cataclysmic lack of foresight. But I don't need Samsung to tell me that. If they had any class they'd just let Apple's ill conceived marketing speak for itself.

 

[Arran]

Samsung knows all about not crushing stuff. My 2017 Samsung ice maker hasn't crushed ice since 2018.

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Cute ad and fast response too! Impressive. Wish they fixed their defective products as quickly.

 

[HobeSoundDarryl]

This was always my favourite...

Just think, now those characters are bald (or with a noticeable recede line) with only a 'dynamic' strip of hair left. Isn’t that so very cool… and the new “iconic”?😉

 

[akerr]

They're even ripping into Apple's new denim colour! ...or is that giving them too much credit?

 

[tkaravou]

“Shot on iPhone 15 Pro”

 

[cthompson94]

It is funny because with Google's recent announcements there is going to be quite a bit of AI integrated into android and I am sure Samsung will implement their own stuff.

Depending how you look at it the AI additions can make some people more creative, but since the ads were more so based around actual instruments and what not it seems that Samsung would be crushing the same group of people.

 

[a m u n]

They decided to “mock” Apple by destroying and breaking these creative tools — just like Apple did?

Samsung always suffering from the inferiority syndrome. 😅

 

[rweiser]

Odd that they would choose to:
1) Make an ad that won't even make any sense to anyone who hasn't seen Apple's ad and followed the backlash
2) Highlight a tablet with a notch - something else they said/implied they would never do
3) Equate "looking at static sheet music on an electronic display" with "creativity"

 

[EugW]

Personally I thought the Samsung ad was pretty funny, given the context.

 

[cflem]

Everyone knows - even the peeps that got their feelers hurt - exactly what apple was trying to display... yes it missed the mark - but once again Samsung shows their desperation.... it's sad really.

 

[HDFan]

Honestly I think apples ad would have been better in reverse,

That would have been much better and positive rather than negative. The Apple ad goes on my list of greatest Apple PR mistakes along with "Buy your mother an iPhone".

 

[Taipan]

They also said they’d not remove the headphone jack, SD card expansion and removable batteries.

Oh well.

And chargers.

 

[Anaxarxes]

When your only unique selling proposition is putting salt on mistakes of your competitors...

 

[appleandpear]

My god! I had to laugh loud how much controversy the Apple ad caused. Haha 😂

 

[Rogifan]

Who is this ad for? They wrote about it at the Verge but the article was about Samsung ‘trolling’ Apple, nothing about Samsung’s tablet and why it might be better than an iPad.

 

[jakey rolling]

When she started strumming the guitar, I half expected to hear Jared singing a bad Spanish Christmas song.

 

[purplerainpurplerain]

I love how Samsung helps me be with creative with their amazing apps like Final Cut, GarageBand and Logic Pro.

 

[shadowboi]

You know what else Samsung would never do? Create something similar to GarageBand. They don’t even think about “wasting resources” on some “toy apps”.

What Samsung will gladly do is preinstall Facebook, Messenger,LinkedIn, MS Office and full package of useless Google apps on your new Galaxy S24. Why? Because they can, that’s why

 

[Jupit3r]

I find it insane that our society has created people so fragile that they are outraged about an ad. I would be ashamed of myself if I was one of those people.

While I agree that the anger towards this ad are a but misplaced - this isn’t related to our ‘weak’ society.

Companies have been apologizing for their bad ads for decades now. Just look at Pepsi and Madonna haha

 

[Darmok N Jalad]

I think it's just a giant spoonful of hypocrisy for these companies to claim such environmental responsibility, only to destroy perfectly good items in order to sell their own. On the eve of AI's big push, it's actually a subtle poke at our loss of the physical world and our human creativity for yet more screens in zombietown. But yeah, at least Samsung's ad still has a human in it.

 

[JeffPerrin]

They won't crush creativity. They'll only copy it.

Ya beat me to it! 🤣

 

[Surf Monkey]

Funny how a company with no creativity and no taste can run such a thing with a straight face.

Yeah. And then there’s Samsung’s response.

 

[Hopefully Smarter]

I liked apple's ad better.

 

[iPay]

Everyone knows - even the peeps that got their feelers hurt - exactly what apple was trying to display...
[...]

Yes, "we eat the different and sh*t the same". Or is it "Who plays instruments in 2024? just copy, edit, and stream" ? That reminds me of "no drugs, no sex, no rock'n'roll" from Muse/Coldplay era.
Weird message, but nobody cared when LG made the original ad back in 2008. So it's because Apple, courting musicians for good looks and reducing them to digital feed.