I guess nothing says “we love creativity” better than to show some random sheet music on a display and let the actor play something completely different. 🤷♂️ I didn’t like Apple’s ad, but this response feels inauthentic and a bit cringe-worthy.
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Samsung Trolls iPad 'Crush!' Ad, Says 'We Would Never Crush Creativity'
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I totally agree. I don't know how so many people are so obtuse to understand the intention is compressing all of that material and distilling it into an iPad, not destroying it. But I guess looking at everything related to Apple in the worst possible light is very commercial.
if Samsung is first and Apple comes after, Samsung should be the most popular because they have first mover advantage. unless of course, Apple implements the idea creatively. 😉
maybe there is just no actual competition anymore and iphone and android users just continue to buy the next iteration of their platform
Probably shot on iPhone and edited on a Mac.
I really don’t get the outrage about Apple’s ad. It’s typical woke whining that is so common these days. Do people really care? No. Someone thought it was a good way to get attention by complaining about the ad and everyone jumps on it.
nobody actually cares and it’s entirely media fabricated outrage.
it’s the same manufactured outrage “the right” is subject to as well.
face it both sides are slaves to big tech media
Like Apple needs Samsung's help to trash themselves with their idiotic decisions sometimes...
Haha, but this looked less destructive at least, more like pushing it into the phone.
In light of this, Tim should resign immidiately. The now idea-less Apple.
Can't even steal ideas, just make more destructive and worse videos, that they have to remove.🤣
15 years ago? yeah I'm sure they were looking for commercials to copy and hoping no one would notice. meanwhile:
Samsung-phones-before-and-after-iPhone.jpg
?
I recall Samsung releasing 4-5 smart watches after the first rumor of Apple Watch leaked and before Apple released their watch.. now Apple Watch is the most popular.
apple watch can only be used on iphones
samsung watch only on android (maybe even only samsungs but i think all android)
how do they compete?
What I find amazing is how much, and how many times, Samsung has to mention Apple in their advertising and marketing and just in general. 'Living rent free' springs to mind.
It's so bad that I often wonder if Apple pays Samsung to do it in some kind of secret deal...
It's so bad that I often wonder if Apple pays Samsung to do it in some kind of secret deal...
I thought the overreaction to the original ad was overblown, however this one is pretty genius.
The more devout Apple apologists on here seem pretty triggered by this response, but frankly this ad is better than any advertising Apple has put out in at least a decade.
The more devout Apple apologists on here seem pretty triggered by this response, but frankly this ad is better than any advertising Apple has put out in at least a decade.
Those are tools, that apple condensed into the iPad. People are the creative part, did Apple crush any people?
The irony is that by saying "cannot be crushed", it sounds like they're responding to Apple's critics, not Apple.
i suppose it’s a result of media saturation in general but we are sure a long ways from the time every new ipod or iphone commercial was like a super bowl ad
I remember being surprised when Damon Albarn boasted about using Garage Band to write The Fall...in 2010.
Garage Band is something most of us treat as a toy, but Apple never has -- they take this free app seriously.
I wish they did the same for Photos! They had such great workflow in Aperture, and it was all scrapped (though I guess the image manipulation tools all made it into Photos and the Core components, most importantly the camera raw file format handlers).
In today's media landscape, it's so hard to tell the difference between a group with an agenda that has affected outrage to be heard, and a group that was seriously hurt by a mistake. This ad isn't a classic by any means, but are real artists feeling hurt by it? Do artists really blame Apple for the challenging nature of their business?
This comment gets the thread's "most smug and superior post" award.
It was a mistake. The idea that all publicity is good publicity is false. And yes, they could have known. As I said earlier, I’ve worked at several large ad agencies. If Apple did their due diligence they would have known that the ad didn’t connect with its intended market. The fact that it got all the way into their announcement without that kind of basic oversight speaks to a level of arrogance that is damaging to the company.
Only because Apple chose to stop working with some of the most respected advertising agencies in the world in favor of bringing the guy who made up the E-Trade baby in house to run Apple’s campaigns. Media saturation has nothing to do with it. If Apple wanted to make ads with real impact they could. The fact that they don’t is a choice.
Well, the quality of the ad is telling, it was rushed. The Samsung tablet isn’t even being used by the girl, is an afterthought.
Exactly. It isn’t difficult to put an ad together quickly. Just look at those stupid “The General” ads. What’s difficult to do is produce a good ad.