Amazon. You will get your iPad quicker, you will have a 30-day return an an "absolutely no questions asked" return policy, you will still get your standard statutory 2-year warranty and you can still get a warranty extension (Apple Care) from Apple directly if you want. And if anything goes wrong of course you can take it to an Apple Store and they'll look into it for you. On top of that you might get an extra discount by taking the Amazon credit card and if you're esigned up to Smile, part of your money will go to charity. And your package will be easier to track if you're already bought in the Amazon / Echo ecosystem.