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leman

macrumors Core
Oct 14, 2008
19,530
19,709
I'm not convinced that Apple's 8GB RAM costs them $50-70.

I'm just looking around the internet for LPDDR4X prices. Found this. 32GB of LPDDR4X costs only $13.40 which sounds about right. Apple probably gets it for even cheaper. There is no way in hell that I believe 8GB of LPDDR4X RAM costs Apple more than the SoC itself, even if the RAM is slightly customized and packaged with the SoC.

That’s Gb, not GB ;) 32Gb is 4 GB.The RAM Apple uses has 4 times as many BGA pins as commonly available LPDDR4X modules. It was speculated by more knowledgeable people that the high pinout is used to operate the RAM at much lower voltages to reduce the power consumption. I have no idea how expensive such custom chip would be.
 

Falhófnir

macrumors 603
Aug 19, 2017
6,146
7,001
Admittedly optimistic prediction: 14”/16” MBP starting at $1699/$1999

I think Apple would be really wise to drop the starting price of the 16” to somewhere between $1999-$2199
Barring any surprises which justify the 16" staying $600 more expensive, I think they will, or at least should close the gap between the 14"/16" as they will move much closer in capability than the current 13"/16" (indeed may be more or less the same computer in two sizes) - maybe they will split the difference, the 14" goes up to $1,899 or $1,999 and the 16" comes down to $1,999 or $2,099?
 

altaic

Suspended
Jan 26, 2004
712
484
I have no idea how expensive such custom chip would be.
Yeah, it’s easy to underestimate cost. Speaking to the ether: If you’ve ever made something, you know there’s a cost difference in the planning and the doing. And if you want to make something better than anything available, you better expect to spend more planning and much more doing. R&D and yields are good buzzwords to fall back to, but the reality is that the cost is orders of magnitude more than you’d expect, and you only repeatedly take on such projects if you’ve figured out to make it pay off in the long run. That’s what Apple does really well (among other things, like gathering and inspiring talented people, setting high standards of engineering, etc.).

Edit: I got a bit carried away— that was regarding the RAM, and why someone might think the secret sauce in there is overpriced.
 
Last edited:

leman

macrumors Core
Oct 14, 2008
19,530
19,709
It's Gb = GB = gb = gigabyte? Gbits usually denote gigabits. If not, it's really confusing.

Gb is gigabit, GB is gigabyte. LPDDR modules are usually specified in Gb since it’s a low-level interface for hardware builders.

And yes, it’s confusing ?
 

altaic

Suspended
Jan 26, 2004
712
484
It's Gb = GB = gb = gigabyte? Gbits usually denote gigabits. If not, it's really confusing.
GB = gigabyte; Gb = gigabit. Then there’s GiB and such (thank hard drive marketing depts for that) which is pronounced gibibyte— some combination of powers of 2 and 10. I’ve never seen Gbits used in specs.

Edit: @leman beat me to it
 

jdb8167

macrumors 601
Nov 17, 2008
4,867
4,603
I'm not convinced that Apple's 8GB RAM costs them $50-70.

I'm just looking around the internet for LPDDR4X prices. Found this. 32GB of LPDDR4X costs only $13.40 which sounds about right. Apple probably gets it for even cheaper. There is no way in hell that I believe 8GB of LPDDR4X RAM costs Apple more than the SoC itself, even if the RAM is slightly customized and packaged with the SoC.
Spot prices like that don't mean much since there is no specification attached. Apple uses what looks like custom RAM chips that run at the fastest LPDDR4X speeds. They also use 64 Gb for the 16 GB M1 Macs.

So even at that spot price for 4 GB it is about $27 for an 8 GB Mac. I expect you can at least double that for what Apple is paying.
 

senttoschool

macrumors 68030
Nov 2, 2017
2,627
5,482
Spot prices like that don't mean much since there is no specification attached. Apple uses what looks like custom RAM chips that run at the fastest LPDDR4X speeds. They also use 64 Gb for the 16 GB M1 Macs.

So even at that spot price for 4 GB it is about $27 for an 8 GB Mac. I expect you can at least double that for what Apple is paying.
I expect Apple to pay considerably less than the market price.
 

jdb8167

macrumors 601
Nov 17, 2008
4,867
4,603
I expect Apple to pay considerably less than the market price.
Probably not since they have to buy a large quantity. They probably put out bids at a cost that they factor into the price of the computer. The lowest prices is going to be less important than the supply.
 

pmiles

macrumors 6502a
Dec 12, 2013
812
678
You can be assured that whatever the price point is, the profit margin will be large for Apple.

Remember, they build these things in third world countries where the labor laws and cost of living is well below the poverty level in the US... not to mention near to nothing in terms of environmental restrictions.

If they were only building one computer it would be damn expensive. They are building millions, which is why the cost goes down. The cheaper it is for them to make, the more money they make when they sell it to us. They aren't looking to make it cheap for us, they're looking to sell it for as much as they can.

Given the Apple brand these days, it's well over actual cost by a long shot.
 

aakshey

macrumors 68030
Jun 13, 2016
2,932
1,385
If I were Apple, I would drop MBP 13”. Have MBP 14” 8/256 starting from 1499. And MBP 16” 16 / 512 with faster SoC/GPU starting from 2399.
 

Lemon Olive

Suspended
Nov 30, 2020
1,208
1,324
I just want to know why the internet has failed me… I wanted a good labtop here.
Rough time to be an Apple Pro user. They've dangled the potential of Apple Silicon in front of us for a year now, without a worthwhile Pro machine to offer. Then the most boring WWDC of all time with nothing to be excited about as a developer.

As an Apple Pro web developer, I get to look forward to fixing web apps to make them work with the new Safari, from an Intel roasting pan.
 

jumpcutking

macrumors demi-god
Original poster
Nov 6, 2020
322
237
Rough time to be an Apple Pro user. They've dangled the potential of Apple Silicon in front of us for a year now, without a worthwhile Pro machine to offer. Then the most boring WWDC of all time with nothing to be excited about as a developer.

As an Apple Pro web developer, I get to look forward to fixing web apps to make them work with the new Safari, from an Intel roasting pan.
I honestly think they are making us users wait on purpose. Seeing if they can get us to make an impulse buy on the current M1’s. Like seriously. I feel like they did the same with the iPad. Delayed it a few months and people like me bought the model before.

Kudos for the business plan… but hey, they can’t say they “leaked” it… they just can say they “never said it”. ???

Internet you have failed me for the last time!
 

jumpcutking

macrumors demi-god
Original poster
Nov 6, 2020
322
237
Rough time to be an Apple Pro user. They've dangled the potential of Apple Silicon in front of us for a year now, without a worthwhile Pro machine to offer. Then the most boring WWDC of all time with nothing to be excited about as a developer.

As an Apple Pro web developer, I get to look forward to fixing web apps to make them work with the new Safari, from an Intel roasting pan.
You could still test on an iPad, iPhone. I mean yes, the m1 is faster but is still technically a chip made from the AX line up.
 
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