Lets be honest, we ALL know what their ultimate end goal is...I'm running out of chances to give, as much as I love seeing a star wars movie, series, cartoons, etc. What disney produces has not lived up to the great story telling that we've expected. They seem more interested in virtue signaling, instead of presenting a rich and engaging story.
Disney will always put profits before story. They've just had amazingly good dumb luck that they've been able to accomplish both over the past 60+ years.
What's different recently is HOW they go about in doing that. One of the ways they've accomplished it to a certain degree is to make movies and tv shows that are more..."approachable"...to certain demographics.
I think the issue with what Disney and perhaps more specifically, Lucasfilm, has done is that they've tossed out the biggest, widest net they could in order to attract as many new fans as possible all while trying to retain older fans all while walking a tightrope of trying new ideas and recycling older material. Eventually, a small but vocal percentage of those fans, new or old, will find things to gripe, complain and moan about because what is being produced isn't to their liking.
Lucas went to hell and back with that while making the prequels and IMO, his desire to tell more stories kind of died with that backlash and sold to Disney.
Disney is facing similar backlash but they have the benefit of being able to say "Oh well, thanks for giving us your money anyways".