But if you did call it that you'd be wrong. No matter if I choose to address a notification at a later point, it is still available while I am on my lockscreen. Now if you want to nitpick and say you want info displayed on the lockscreen, then you can do that too. The difference is, in iOS if I don't address the notification immediately, then I have to remember to address it later as I will not have any sort of indicator to remind me (unless that app has an icon that shows a number, and I happen to be looking at that icon). That is a problem. The whole point of a notification system is to notify you. It does no good if it only notifies me once and goes away. If I'm watching a video, often times I won't stop to respond to a text message. On the Android platform, when I finish with that video, I'll still have an icon at the top of my screen that tells me I have a text waiting for me. On iOS, if I didn't address that text when it came in, there is nothing to remind me I have a text message. I either have to remember I have a text, and then go to it, or hope I happen to the the text app icon with a number on it. That is an incomplete solution and it is in great need of improvement. If I have to make sure I remember my notifications, then the notification system has failed.