Doing Mac OS just cuz I got that open right now:
So the 5.0 rating is great, it's got a small number of reviews but the fact that they're all 5.0 is great.
The fact that 2h since the last update is A+.
To me this is a little short and too blocky compared to most of the apps I see. Not a bad thing! But it would be nice to have bullet points going: Here's the feature this has - why is this better than other VPNs? I'd make No registration its own line, its own bullet point, and the first thing in a list with smaller paragraphs.
Next, highlighting privacy - steps taken to maintain privacy - and what not is the next thing I look for. Anything more than a few lines hurts the lazy consumer eyes.
But that's just me. And I'm no pro, no SEO expert, and definitely not a good representative of most customers. lol.
Lastly, for a VPN, prices are pretty good. For Nord VPN, I dropped $70 something on a 2 year sub. So the fact that I can get a lifetime for $70 or yearly for $50 is amazing.
I would prefer an option for 1 price for both iOS and Mac but the fact that there are separate options HUGE PLUS for me (something I didn't think about till SwizzVPN came out) as I almost never use VPN on my iPhone.