At first looks, I thought the watch looks nice. Not sized for women at all, and by the looks of the ones I saw on some men's wrists in videos, your user should probably be a fairly big guy with big wrists for it to look decent. That watch face is huge and thick and while I think it looks nice in some shots, when you get down to the "smart" part of it, I think it looks like one expensive toy. I can see why many people have commented you'd be better off buying a Moto, Huawei or one of the other watches out there. You are basically buying a Tag Hauer case without the mechanicals (which we've been told is why these watches are so expensive to begin with). So 25 hours battery life. What does that get you? You still have to charge it overnight really to use the next day. I thought the watch face lit was extremely bright, and I think it looked a bit silly to see it all lit up from across the room in the photos I saw. Kind of glowing beacon. Personally I just don't get the "always on" comments but whatever, to each his own. The rubber bands are unique to Tag Hauer so it will be interesting to see if 3rd parties even bother to come out with bands for it. If you are spending 1500US for it, I suppose you don't care whether you are buying directly from Tag. It comes with the black rubber band, and any other rubber colors are extra (haven't heard anyone mention the price yet).
There's a very interesting interview Biver did with Bloomberg today (watched it on bloomberg.com a little while ago). I came away feeling the watch is clearly viewed by him as an extension of himself because he sometimes refers to smart watches as a threat to "him". He was wearing one with a leather band on it (no leather bands are available) and it was interesting to hear his opinion on it. Not sure he would wear a rubber band. Needless to say he wouldn't even wear his leather band version to the Opera so he says.
When asked about the higher pricing point, he said it was "to make money". OK, honest I guess; Apple I think was looking more to provide a good user experience but then again he's only supplying the case and band. I'm pretty sure he said they plan to only make 50,000 of them for "exclusivity". I suspect anyone who wants one for the round face and Tag Hauer name status, will find it wise to trade it in and pay an additional upgrade fee of 1500US for a mechanical version. What kind of software support is going to be out there for it? Who do you send it in to for repair and how long will it take? It really seems like you are buying a shell of a Tag Hauer watch with those crazy electronic parts and software installed. Oh yes, it was a well thought out watch that I read they said took 6 months from concept to production. In the end Mr. Biver I think is still planning on getting your $3000US for one of his watches so what does he care. He will have to pay out money to Intel and whoever puts the "engineered in Switzerland" watches together; but that's money he lays out in order to go on the attack with this watch to keep other smart watch manufacturers from eroding as much of his line if he didn't sell this watch. I think that's how he explained his purpose for the watch. I think he figures you'll plunk down the rest of the money for "an eternity" piece. In fact if after using it for 2 years you don't like the software, I think he will feel vindicated.
I've been trying to see what the media has to say about it and even among Android folks it doesn't seem to be that well received. Will be interesting to see how it sells and what kind of reviews users give it and whether they feel they got what they paid for.