Then why not just buy a mechanical Tag? I mean look at the photo below. The watch face completely duplicates the timing bezel. You'd never find that on a mechanical Tag. This watch seems completely pointless to me. No heart rate sensor, no NFC for mobile payments, no GPS, no speaker, low res display. It's not better than other Android Wear watches from a tech/functionality standpoint and not better looking than a mechanical Tag.
The low res seems like a miss for sure. It seems very conflicting with the very nature of a quality Swiss timepiece. You can see the pixelation.
And the list of omissions certainly is odd -NFC, heart rate sensor - two things that give true usefulness to a smart watch over a mechanical.
It will be interesting to see how this plays out. I wonder if Breitling, Omega, Rolex, etc will counter with something better, or just watch if this will crash and burn.