These are fair points. Garmin's weakness is in software. While every touts about the amount of metrics available on a Garmin watch, it's the accuracy of that information that's more important.
And people are caught up with metrics that they would never use. It's information overload, just to pretend you're a serious athlete.
I like Apple's more methodical approach where pertinent information is given. Unlike Samsung and Garmin where it's about having many features, Apple seems more intentional in slowly rolling out accurate sensors and software.
My biggest gripe with Apple is (as mentioned earlier in this thread) is the lack of a smaller Ultra.
I suppose they believe 49mm is fine for everybody because it's a sports watch.
At the very least, give us an action button on an AW11 then.