I'm just a plebeian who orders American cheese from the deli section in a supermarket .
Maybe I'll have to try other cheeses.
Well, I'm neither plebeian nor American (I don't think I have seen an American cheese - with the possible exception of something used in nachos - in supermarkets in Europe), and I do love the sort of cultures and cuisines that have produced cheese for countless centuries.
So, when I am home, specialist cheesemonger's - or farmers' markets - or a specialist cheese counter in an upmarket delicatessen - for me. Cheese matters.