If anyone made mistakes at Apple, it was late-era Johnny Ive, who was Steve Jobs' right hand man basically. He nearly destroyed the 2016-2021 generation Macbook Pro and a few other products with his obsession on making everything as thin as possible. And Tim Cook nudged him out and the products have gotten better without him.
I can only agree with that. Since the introduction of the Apple Silicon Macs, the quality and performance of these devices has increased dramatically.
The Jobs/Ive era and the Ive-alone era produced one problematic device after another. Many failures – 2011 graphics cards, butterfly keyboards, etc. – and near-failures such as the 2013 Mac Pro and the Touch Bar.
I always own three MBs in parallel, a Pro at home, a Pro at work, an Air for traveling. The Pros are always fully maxed out, and the Air is always the cheapest configuration. And at work I also use a Mac mini and, more recently, a Mac Studio. I replace all my MBPs early and sell them. Over the years, I've owned these MBPs (all fully maxed out):
17" early and mid 2009 – ok, but slow CPU/RAM, staid slow even after I had replaced the HDDs with SSDs
17" late 2011 – I loved these two machines, but both had graphics card failures (repeatedly, even after repairs)
15" early 2013 – ok, but slow despite being fully maxed out, but at least no technical problems
15" mid-2015 – best MBPs of the Intel era, kept them until 2019, downside: the screen size of only 15.4"
15" 2017 – very bad, I sold them after a few months and continued to use the 2015 MBPs
16" 2019 – good devices, disadvantages: the Touch Bar and the Intel CPU (not only compared to the M1), fans on!
16" 2021 – wow! And never an issue. And the 13" travel MPA M1 in the cheapest configuration felt faster and smoother than the fully maxed out 16" MBP Intel from 2019.
16" 2023 – wow again! And again, no problems at all. And the 15" travel MPA M3 seems to be just as fast as the maxed out 16" M1 from 2021.
I know this is anecdotal, but I also managed all the devices in our company until 2020, and during these years it took up a decent chunk of my work time to take care of it (the company size is about 30 employees), but since then virtually no IT work has been needed other than MDM.
Jobs was great (but a bit of a fraud at times). Ive has only been good with Jobs as a counterpart, on his own he was and is a nothing, a zero, a nil. Just watch an interview with him – a hilariously overblown null. This guy has nothing to say. Jobs knew how to use him – and maybe more importantly – how to stop him. I'm still convinced that he didn't leave on his own, but that Cook had to wait a few years until he had maneuvered himself into an impossible position with all the failures he produced, and then Cook gave him the chance to leave on his own terms because it could have backfired if he had fired him.
I think Cook is underestimated. I do not buy the criticism that he is more money and shareholder oriented than Jobs. I had a budget until I handed over the IT – all macOS and some iOS devices – three years ago to a colleague, and this budget still goes over my desk. The device costs per employee per day have come down over the last 15 years. And quite significantly. The devices themselves in terms of purchase, maintenance, and resale have become less expensive for the company – we are now around 2 Euros per day and device, less than half of what it was ten years ago, and the IT management costs are now negligible compared to ten years ago. Even my two fully maxed out MBP Pros (and yes, with 8 TB) cost me only around 7 to 9 Euro a day (depending on the resale price I will achieve). For the importance they have in my work and private live this is not a lot.
After more than 30 years of programming, managing computers at work, etc. it is the first time that the IT is not an issue anymore for me due the Apple Silicon devices. Now they are just tools, they are fast and have no technical issues. I know people at other companies managing Windows and Linux environments, and it sounds like they still have the good old times of a trouble here, a trouble there, a trouble waiting at the horizon. I'm so glad that this is over for me. What for others is "Apple has becoming boring" for me is "the issues have finally been solved". And this is due to Cook in my opinion.