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The end of Tim Cook's reign is near.
- Thread starter Pearple
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I missed the part where Steve Jobs talked about his work on Apple Vision.
People don’t understand that Apple’s job now isn’t to revolutionise the smartphone , its job is to kill it. Like the iPod, one day the iPhone needs to be superseded for Apple to stay successful and for real innovation to continue. I believe all of this slowing down of features, upgrade cycles etc is very intentional.
It definitely feels like this to me also. This year’s iPhone event was very “meh”. Incremental upgrades and mild product refreshes except for AirPods.
I personally don’t mind, as I’m waiting til next year anyway, but this announcement seemed like a very conservative play from Apple.
Save money by adding a color to Watch Ultra, colors to AirPods Max, getting all iPhones ready for Apple Intelligence/Spatial Video, and removing packaging and cables from AirPods 4.
Very reserved all around. I get the economic climate isn’t great but they pinched pennies this time around. Makes me expect a whole lot more next time around.
That said, if you’re upgrading from any of these expect AirPods Max or Watch Ultra from 2 or more years ago these are all excellent upgrades.
He's basically a beancounter who doesn't understand innovation at all. Even John Sculley was more of a technical visionary than Tim Apple, and Sculley started life selling sugar water.
I think it’s worth remembering that Tim Cook is beholden to share holders via a board and, perhaps sadly, not customers.
Smart phone innovation across the board has stagnated, but I think some of the “features” of the iPhone smack of compromise rather than innovation. The Dynamic Island is a solution to a problem that shouldn’t exist, for example.
New products, while perhaps stunning in their completeness and market leading features (Apple Vision Pro for instance), are just beyond the boundaries of mass market appeal, and it’s only through mass market that the product category really drives forward.
I really wish Apple had sorted something with regards to an electric car. Tesla in terms of a car and product is sooo Apple, but I’m sure Apple could have done a better job of it.
HomeKit is another area that should be market leading and not the lukewarm setup it is. Apple really should make a load of products themselves for every category of HomeKit device as a way of jump starting this segment.
I don’t think Tim is going anywhere, unless by his own choosing. He’s grown the company to stratospheric proportions and so long as share price and profits are increasing the board won’t make a move.
Smart phone innovation across the board has stagnated, but I think some of the “features” of the iPhone smack of compromise rather than innovation. The Dynamic Island is a solution to a problem that shouldn’t exist, for example.
New products, while perhaps stunning in their completeness and market leading features (Apple Vision Pro for instance), are just beyond the boundaries of mass market appeal, and it’s only through mass market that the product category really drives forward.
I really wish Apple had sorted something with regards to an electric car. Tesla in terms of a car and product is sooo Apple, but I’m sure Apple could have done a better job of it.
HomeKit is another area that should be market leading and not the lukewarm setup it is. Apple really should make a load of products themselves for every category of HomeKit device as a way of jump starting this segment.
I don’t think Tim is going anywhere, unless by his own choosing. He’s grown the company to stratospheric proportions and so long as share price and profits are increasing the board won’t make a move.
What people don’t realize is these are the same in a free market. The definition of a customer is “a person or business that purchases a commodity or service”. It is in Apple’s best interest to make whatever product people want. If it’s a steaming pile of 💩 but people buy it, then those are customers. If Apple makes the greatest iPhone ever that can enable the user to travel through dimensions, but no one buys it then there are no customers.
Of course there are factors such as can Apple sell that interdimensional traveling phone for a price that people will pay and still make a profit. Of Apple loses money on the product and they do this on enough products then they go out of business then customers don’t get anything.
I can’t think of the name of it right now, but there was a phone where they asked what features people wanted on a phone. The company made that phone and it failed miserably. Just because someone on the internet says they want an iPhone that’s the size of a legal pad doesn’t mean they will actually buy it. People say a lot of things but when it comes time to hand over their card to pay, it’s a different story.
Using your philosophy, Apple would have stopped innovating after the Apple I.
FIRE Tim Cook!
This, absolutely. Amen. But so sad/infuriating this is not happening.
Tim Cook is a contemptible CEO for his miserable failures.
Oh, that I would be one-tenth the failure he is. I could even stand the contempt.
While I disagree with OP, this is cope. The iPhone X cost $999 back in 2017. Inflation adjusted that’s $1270. The 16 Pro is also $999, inflation adjusted $999 and with double the storage. So, no.
This is definitely the truth. Handing the reigns back in 2011 was no easy task. Of course there are cracks showing here on MacRumors but it sure doesn’t reflect in their stock price.
Nokia had a great stock price, until it didn't.
Intel had a great stock price, until it didn't.
Motorola had a great stock price, until it didn't.
Tim Cook is a complete and total failure when it comes to forward thinking, innovation, and planning for Apple's future success. He is an unmitigated disaster.
FIRE Tim Cook!
it wouldn't take much to make the visionpro popular -- just make it cheaper and sort the tethered battery out. Which is easier said than done, i know! but at least it's doable in a few years.
there are still a few new products they could bring out, which are way simpler and less expensive than the visionpro - like a fitness ring for people who don't want to wear a smart watch, and an ebook reader¬ebook combo, using colour e-ink, which would work well with their pencil
there are still a few new products they could bring out, which are way simpler and less expensive than the visionpro - like a fitness ring for people who don't want to wear a smart watch, and an ebook reader¬ebook combo, using colour e-ink, which would work well with their pencil
While not Steve Jobs’ Apple anymore, Apple is still the best company out there when it comes to customer service, industrial design, focus, and first of all: making $$$.
This would make a great thread on it's own, but I can't seem to make one. I don't know what privileges are required. Here is what I wish apple could do instead of nonsense like the car and the too-heavy-expensive VR headset:
- Camcorder
- Videogames
- Input device replacing keyboard/mouse/remote controls.
- Internet data network.
- 3D graphics program for beginners.
- Vocals and AI beds for Garageband.
- Cryptocurrency backed by Apple stock. (Or better: stocks in several participating companies.)
- Replacement for .swf files.
These are all things that have synergy with Apple's existing products and services, and are doable without massive advances in technologies.
I know you're probably being disingenuous, but the Apple of today would not be what it is without Gil.
I hear you, but who would you have suggested? Are you implying Tim was the wrong choice at the time, or simply that he needs to go now? I could see arguments for the latter. He kept Apple going during its transition, but the transition is over. All major projects doing on since the early 2010’s including the AVP have launched.
Tim Cook’s decade at Apple makes him the most successful “successor CEO” ever
Tim Cook’s decade at Apple makes him the most successful “successor CEO” ever
Dedication, attention to detail and an instinct to do the opposite of what Steve Jobs might have done earn him that accolade
Not sure you’re using “cope” correctly. Of course you’re getting more tech for less almost ten years later. How’s the price of bread or gasoline in your area?
To me it seems like they haven't produced anything interesting on unconventional in terms of design since Ive left which was a huge part of Apple's image. They just want to please everyone now (UI customizability, adding buttons, adding ports, bloating up lineups) which is of course welcomed by the masses and makes profits but it's also very un-Apple like. They have always been the opposite of standard IT tech but over time became one and they seem kind of lost now. The only huge change under Cook I can think of is the transition to ARM but that's nowhere near the paradigm shifts of the Jobs era.
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