Yeah. I guess he just has more say in what gets made now than he did under Steve Jobs’ leadership. Jobs knew how important function is and also how important it is to make customer satisfaction the priority instead of profits. "What ruined Apple was not growth … They got very greedy … Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible … they went for profits. They made outlandish profits for about four years. What this cost them was their future. What they should have been doing is making rational profits and going for market share.” http://www.forbes.com/sites/richkar...jobs-warns-apple-dont-be-greedy/#383947c56d94While Jony isn't the primary Amigo, he has been a driving force in the form over function designs.