Market?
I'm also an Apple shareholder and I disagree with you. First off, the AIO iMac and Mac minis also represent a niche markets. Look around, what % of the market are AIO computers? Very small indeed. The most common desktop computers sold in the US and Worldwide are towers of some form.
Saying these posts show "a lack of sophistication when it comes to marketing" is pure arrogance on your part.
There's a bit of irony here. Chastising another poster for his arrogance in talking about marketing when you don't seem to understand marketing in your post.
I'm not in marketing, I'm an IT guy but it seems to me that the "market" is not the product. The iMac [AIO] is the product. The manufacturer develops the product to satisfy the "market". The product is not the market.
In fact, if you look up Market in the dictionary you'll find that a market is the sum of people who looking to purchase a product (or a place with shops
)
When you say, "what % of the market are AIO computers".. I know what you're saying but I think you want to ask; what % of shipping desktops are AIO? There could be a large demand in the market for good AIO Windows PCs that simply isn't met by the vendors. When Apple went to Intel I had questions about buying an iMac to run Windows on full-time because there is simply nothing like the iMac available in the PC market [nothing as good].
Now, aside from that bit marketing info.. I figure I should address your contention that the iMac and Mini address a niche market.
I believe you could make this argument with the mini since the niche is primarially Windows switchers who already have USB devices and monitors. I also know more than a few purchasers of Minis who just wanted a small, quiet, stand alone computers. I happen to know of a whole department of Theoretical Physicists that run G4 Minis (currently migrating to faster Macs). Apple targeted a niche, but it was one that Apple believed was essential to their long term business plan.. Windows users interested in trying a Mac.
The iMac is absolutely NOT a niche product. It is Apple's desktop computer. In Apple's mind, it's the default option for consumer desktops. The Mini is the niche product of a sort, the Mac Pro is a Pro not a Consumer grade machine [Mac Pro is a "workstation" not a "desktop".. Multi-socket, ECC, lots of DIMMs, optional OGL cards...]
Now, the iMac isn't the desktop that YOU want but it is the standard desktop computer for consumers. It isn't a niche product because it targets nearly every consumer user interested in a Macintosh that is tethered to the wall.
You've missed the point
by a wide mark here.
The real question here is not whether the iMac is a niche product.
The real question is; Is Apple targeting their consumers properly with the iMac?
In my opinion, no, if only for the following reasons:
- Most consumer desktop purchasers are Windows users. Apple wants these customers.
- Most consumer desktop purchasers therefore are used to Tower computers.
- Most consumer desktop purchasers [from my exp] believe they need the expandability/upgradability of a tower. I've seen way too many people who bought Dell's thinking they could upgrade any given component in the future just because it was in a mid-tower case. Ironically, most PC purchasers never upgrade other than adding memory or repairing a part like a fan or PS. Gamers are the exception.
IMHO..
Gaming on the mac is a chicken/egg problem. No consumer grade gaming machines mean no market for Video Cards and other gaming paraphernalia. (Yes, IMacs can play many games fine.. not what I consider a gaming machine though).
A general lack of interest in the gaming hardware community is another indication to software vendors that there is no Mac gaming market. Conversely, no great interest by software vendors demonstrates to hardware vendors that there is no Mac gaming market, and of course there is the lack of upgradeable consumer Macs for cards. Imagine how the Physics chips would go over in Macintoshes if the vendor simply wrote drivers to intercept calls to the Accellerate Framework. Plug one in and EVERYTHING that uses Accellerate would speed up, not just games that are custom compiled to support the Physics card. Unfortuntately we don't see Aegea rushing with Mac support when the gaming market is small and running iMacs. :-(
Someone has to make a move to break the stalemate.
The software vendors (2 of them) made a tolken effort at WWDC. Apple can step up with a Mini-Tower. IMHO, it is a completely reasonable and obvious move. It targets the major market, Consumers.. particularly Windows switchers. It targets Mac users who won't buy a full on Pro because of price but who want a better machine (Graphic Designers and gamers come to mind). It even targets those Mac users who hate the iMac because they believe their data is tied to the life of an LCD monitor.
I think Apple should offer a mini-Tower. I'm thinking 2/3 or 1/2 Cheeze grater without the handles. 1 optical drive, 4 DDR2 slots, One Core2 Dual or Core2 Quad, 1 PCI-E 16x, 2 PCI-E 4x, onboard audio and GigE and integrated Intel video would be nice for those that don't need a nice video card. 2 PCI-E 16x would be nice but Intel chipsets only support ATI crossfire and this would require a monster PowerSupply.
Here's the marketing genius. Apple offeres the Cheeze Grater in Anodized Silver, Black, ipod colors, and Freaking Chrome. Offer free engraving like on the iPod, but bigger (any Apple font).
Or, I could be wrong.