Apple makes the process limited. I don't expect that to ever change, in fact people are saying they have too many choices already.
The only time "too many choices" is a problem is when none of them are what you really want and you're trying to figure out what compromises you can live with as none are ideal. That can make it feel like there are too many choices.
Otherwise, "too many choices" isn't much of something to complain about, is it?