Apple just needs to realize that 40% profit margins on Macs and increasing sales figures no longer go together. Four consecutive quarters with negative sales numbers compared to their year ago quarter. People and technology have moved on. I gave a
parts list in a separate thread, and you can get A LOT of computer in a small package for $1200. That's retail pricing too, and not the kind of pricing a billion dollar company could sway. Them continuing to act like computers should still cost what they did in the 1980's is total BS.
Hey, that's a nice parts list.
Out of curiousity:
- Who would put all that together?
- What OS comes with it?
- What mail client?
- What chat client?
- What movie maker?
- What photo editing software?
- What is the back up solution in case you want to back up your data?
- When things don't work, who do I call?
It dawns on me that the overwhelming majority of consumers who want/need computers might want an appliance. You know, something that is ready to go out of the box. Isn't that why HP, Dell, etc sell so many computers? Overwhelming majority. A stack of boxes that have parts and pieces might look appealing to you. But it doesn't look appealing to my wife. Or to my parents. Or to my daughter. Or to any of my neighbors - 2 of which are software engineers.
For $600, Apple has a solution that is ready to go. Out of the box. To be fair, you do have to BYOKDM. If the $600 model is not beefy enough, you can put $3-400 into it and make it far more powerful than what the vast majority of people use computers for - surfing the web, email, composing documents, organizing pictures, making home movies. Far more powerful.
If you want something fancier, they have an all in one desktop. $1200ish. (Does your parts list contain a monitor, keyboard and mouse?).
And if things don't work, you can call someone on the phone. Or you can walk into one of their stores.
Is it possible that the people who run the company with $170 billion in revenue might know something you don't?