lol... do you remember the Sims Online? Pretty much the same thing. I remember back when it was a big deal for an MMORPG to have player housing and virtual world elements. Now none of them have it.
I think WOW's success just redefined the MMORPG to a more limited scope - no housing, simpler crafting and economy, crappy creature AI, simpler skill trees, less classes, etc - nothing but a level grind where you just raid or pvp in the end. And the crappy thing is it's the best MMO out right now. Its success made the genre regress.
I agree there is lots of grind and it's a static world (WoW) as others have all ready mentioned many times. Regarding SW:TOR I am concerned about the end game, keeping my fingers crossed they surprise me somehow.